Pop, Lock, And Shop It: Summer's Best Pop-Ups

Jul 13, 2012 12:06 PM

The European idea of pop-up shops and restaurants has began migrating stateside over the past few years. The concept to host a miniature version of a boutique helps gain new exposure and target a specific demographic. Another benefit is that there is usually a low upfront cost and risk for the store. There are numerous types of businesses that are utilizing this business practice all around the city. Check out some of the coolest pop-ups that are happening this summer!

[Photo via]

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  • Helmut Red Pop Up Shop
  • Pop Up Pool From Miami
  • Superdupermarket
  • The Pop Up Museum Of Queer History
  • Katie Eary Online Pop Up
  • Yayoi Kusama X Louis Vuitton Pop Up Shop
  • Blackberry PlayBook Experience Pop Up Shop
  • Rebecca Minkoff Summer Pop-Up, Montauk
To contact the author of this post, email guestofaguest@gmail.com

Rebecca

July 20, 2012

2:30pm

The Helmut Red event hosted by House of Exposure was incredible! I attended on behalf of the Bantwana Initiative (www.bantwana.org), the organization that the proceeds are donated to. We were thrilled to be included in such a terrific event. The support of Periel, Jenny, and the House of Exposure team will help the orphans and other vulnerable children whose lives have been forever changed by AIDS. Plus, the lipstick is the most perfect shade of red and everyone at the party looked great in it!  

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