Sarah Jessica Parker, who appears on the May cover of Vogue, is the new President of Halston.

She tells Vogue:

“There was every reason to say no, and there were very compelling reasons to say yes…. It’s an exciting time at that company. It has had some false starts that are well documented and it is relaunching itself. It has a wonderful legacy, and I couldn’t say no.”

[Photo by Photo Agency]