My vote for favorite commercial last night was Justin Timberlake's Pepsi one. Not only did I get to see his newly opened UES restaurant Southern Hospitality in the beginning (which "got itself a good $250,000 worth of air time as Eater points out...2.5 seconds at $100k/second), but I also got to see Tony Hawk and Andy Samberg. How great is American television? Seriously, it's been awhile since I have spent that long in front of a live broadcast, and last night really made me realize just how big the commercial industry is.