What has this woman done to herself?! It's only perfume....and I WANT! Zowie Broach and Brian Kirkby of British cult brand Boudicca have invented something as wacky as their names. It's a spray fragrance meant to shock the wearer when it shows up a deep blue (which is only temporary). Named "Wode" after the ancient woad plant, whose blue dyes were used by tribes for ritualistic marking by the Brittani tribes, the only vendor I can find that has the goods is Project No.8 at 138 Division St, between Orchard & Ludlow St. (According to Daily Candy). Click below to see their promotional video.