Bvlgari Celebrates 125 Years In Rome's Breathtaking Beauty

by SARAH MANDATO · May 21, 2009

[Chloe Sevigny. All photos by BILLY FARRELL for PMc].

Haute jeweler Bvlgari celebrated its 125th anniversary in Rome, yesterday. Chloe Sevigny, Jessica Alba, Margherita Missoni, Ginnifer Goodwin, Jason Lewis, Selma Blair, Fern Mallis, the Bvlgari Family and Patricia Field strolled along the Palazzo delle Esposizioni to the Castel Sant'Angelo, backdrops as stunning as the jewelry for which Bvlgari is known and to which it can attribute its longevity. A dinner opened "Between History and Eternity," a retrospective on the great founding family and the history they share with the magical, emblematic city. Not only did Bvlgari put on a breathtakingly picturesque affair, but the company is also using its staying power to give back.

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In collaboration with Save the Children, Bvlgari's "Rewrite the Future" campaign provides formal education to children suffering from the consequences of war and conflict.  A true master of bling who throws a pretty serious soiree while also being charitable? That's pretty 'recession wow.' Salute!

Jessica Alba

Margherita Missoni, Ginnifer Goodwin

Veronica Bulgari, Natalia Bulgari, Jason Lewis, Nathan Marque

Chloe Sevigny, Beatrice Bulgari, Ginevra Bulgari, Nicola Bulgari

Prince Alexander Farman-Farmaian, Patricia Farman-Farmaian, Alessandra Ferri, Fabrizio Ferri

Selma Blair

Fern Mallis, Cameron Silver, Alessandra Mastronardi, Elda Alvigini

Patricia Field, Katy Saunders