Derek Blasberg Invents New Word "Jain," And Gets All Of The Socials Using It In Their Ever Expansive Vocabularies
[Photo via Style.com] You might think what Derek Blasberg does best is galloping around town, serving as a contributer to top fashion publications like Vogue, and churning out Blasblog, his column on Style.com. But it looks like his true talent might lie in creating the latest socialite slang. After the word "jain" started popping up on Twitter accounts like @theLSD (Lauren Santo Domingo), @ByrdieBell, and @dizzyblazeberg (Derek's own) a few months ago, just to name a few, we started to wonder what this term meant. Used in a similiar way as "fetch", the word Gretchen Weiners tried to make desperately happen to no prevail in Mean Girls, "jain" seemed to mean cool, great, awesome, but... not quite....
It wasn't until a few weeks ago we pinpointed the culprit behind the formulation of the catchword AND it's exact meaning, thanks to tweets from
@theLSD (and my superior tweet-creep skills): @aliwise GENIOUS=JAINOUS = JAIN (1:18 PM May 25th from web in reply to aliwise)
and @aliwise I believe it's a @dizzyblazeberg invention (2:22 PM May 29th from Twitterrific in reply to aliwise).
And there we have it! A translation for the mystery word that has infiltrated the New York social scene. As it spreads to other socials, you may wonder, what does Derek Blasberg have that Gretchen Weiners didn't? His collection of PMc pics? A great bow-tie collection? Nah. We think having a Twitter account may have given him a one-up on the Toaster Strudel-heiress. Now if we hear Anna Wintour calling the new spring lines "jain" come September, we know who to blame- or thank.
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partypants
June 22, 2009
5:44pm
That is the most obnoxious thing I've heard in ages.
JT
June 22, 2009
5:49pm
I've thought of cooler words in even my most drunkest states..just gunna throw that out there.
houbhoub
June 22, 2009
6:05pm
Jainism is a religion, but ok.
partypants
June 22, 2009
6:39pm
houbhoub, right on. Their vocabularies are so expansive that they probably think they invented the comma. "I know, I get totes 'xhausted saying Pink Elephant, Hamps, and sample sale over and over. Let's just pull a random word and use it, just like in "Never Been Kissed". But not rufus. OMG how about jaine! Someone make up a witty reason to use it! Omg are we tweeting this???!!!"
What?
June 22, 2009
7:55pm
What? Yes, houbhous and partypants thanks. Jain is a term that describes someone that follows the religion of Jainism. It is an ancient religion that prescribes non violence and on an on an on. Are you all serious? This is like that Jay Leno sketch when he asks people on the street questions and they come up with ridiculousness. Wow!!!
partypants
June 22, 2009
8:36pm
I think it's more like that part of gofg where people are allowed to write stuff and come up with lame comebacks. Wow!!!
June 22, 2009
9:17pm
this is truly ridiculous. jain is representative of a religion and a last name. not a "new word"
June 22, 2009
10:40pm
to some it may be religious. to them it's their new "it" word for genius apparently...
June 24, 2009
12:54am
put him in the "douche box".