What The Hell Is Happening To The Plaza Hotel? A History, From Inception To The Situation

Oct 18, 2010 11:25 AM

We have been watching, with growing concern, the recent developments at The Plaza Hotel. This storied New York monument has served as the setting for The Great Gatsby, North by Northwest, and, perhaps most importantly, Home Alone 2. And with recent news that The Situation will be opening a gym there, we're a little afraid our favorite New York landmark is going to the dogs...-

We think it's sort of cool that the Day & Night brunches are turning The Oak Room into a hip spot. We'd think it would be even cooler if the rest of The Plaza were still the elegant meeting location of yore. If the Palm Court was still serving high tea, and Oak Bar was still a hot place to meet for drinks (and not just for nostalgic kicks), then the wild brunches would seem like a fun, unexpected quirk.

The Plaza has had all kinds of financial problems over the years, facing bankruptcy for nearly two decades. The new owners are obviously pulling out all the stops, undergoing a major facelift for the hotel in hopes of giving it a much-needed boost of revenue. These drastic steps may very well be necessary to keep it afloat.

But if you look at the parties as part of a longer, (downward) trajectory, it's a little bit...depressing?

The Plaza Hotel: A Timeline

1907: The Plaza opens for the public. A room cost $2.50.

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1925: In The Great Gatsby, Nick Carraway and Jordan Baker have a conversation in the tea garden.

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1943: Conrad Hilton (of Mad Men and Paris Hilton fame...) buys the Plaza.

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1955: Eloise at The Plaza, by Kay Thompson is published.

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1959: Cary Grant goes to The Oak Room in a scene of Alfred Hitchcock's North By Northwest

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February 1964: The Beatles play here on their first American tour.

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1966: Truman Capote hosts his "Black And White Ball", in honor of Katherine Graham.

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1978: The hotel is designated a Historic Landmark

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1988: Donald Trump purchased the Plaza, telling the New York Times: "For the first time in my life, I have knowingly made a deal that was not economic — for I can never justify the price I paid, no matter how successful the Plaza becomes." Yeahhh.....

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1992: The Plaza for Home Alone 2: Lost In New York. Kevin McCallister checks in to the Plaza using his dad's credit card. For years, I fantasized that this was actually a plausible scenario.

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2005: The Plaza closes temporarily for "renovations", but not before Sarah Jessica Parker throws one last "farewell" party there, (coinciding with her 40th birthday.)

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2007: A condo at The Plaza sold for $50 Million

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2008: Plaza unveils a retail collection

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2009: The famous Palm Court closes when it fails it's health inspection

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2010: In the tradition of Midwestern malls everywhere, The Plaza opens a Food Court.

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2010: The Oak Room plays host to the raucus Day & Night Brunches

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2010: The Situation opens a gym at the Plaza.

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[Photos via Racked, NYT, via, via, via, and]

To contact the author of this post, email guestofaguest@gmail.com

enoughalready

October 18, 2010

3:50pm

Elad did not perform a major "facelift" to the hotel. What they performed was more like an above the knee amputation. The once grand entranceways and lobbies are all gone. The hotel rooms are now few in number and all face the rear where garbage gets ground all night. The prime space was all sacrificed in the hopes of marketing condos to Russkie gangsters who never materialized. The retail has been an abject failure and the restos aren't making it. Turning a failed restaurant into a BnT club is last gasp.  

Peachy Deegan

October 18, 2010

8:55pm

I am truly horrified. ELOISE WHERE ARE YOU??????????????  

NY State of Mind

October 18, 2010

10:18pm

I agree with enoughalready word for word...I can't even walk in the door there anymore. Someone with some taste, who understands the draw of tradition and cool, could come up with far more appropriate business growth schemes than those clueless few who have tried their hands at it thus far. The Plaza was known for its location, its charm, and its history. Those are the selling points, not the temporary cheesiness they think will save them. Other grand hotels (the Carlisle, for instance) understand this. And we all know that once the B&Ts have descended and then abandoned a place it's truly over...  

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