Honest Tea's Gimmick Leaves A Bad Taste In Our Mouths

Apr 22, 2010 3:23 PM

Honest Tea placed a stand of tea on the corner of 14th and 9th, next to a jar of a money and a sign that says "$1" a bottle. So how trustworthy are New Yorkers, really? -

Will most people passing by opt to take just one bottle, and put a dollar in the jar? Will people be able to walk by the jar full of money without grabbing it?

It's sort of an awkward question, really. Because the people who are reading about this in the comfort of their offices, on their laptops, or possibly even next to the stand itself in The Apple Store (people stop by the Apple Store to read Guest of a Guest all the time, don't they?) can probably chuckle to themselves and resist the temptation to steal a $1 bottle of tea, or a couple handfuls of dollar bills.

But when you think of all the homeless people who populate 14th street, who beg for coins outside the subway...

It sort of seems a bit...taunting? To leave a jar full of money, unguarded on a pedestal? Because, yes, maybe people are honest, but, in some cases, why should they be?

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beatanoelle

April 22, 2010

8:07pm

I would be interested to know how long that stays there. Keep us posted.  

B NYC

April 22, 2010

8:10pm

On the contrary, homeless people can be caring or HONEST (shocking I know) just like everyone else in a functioning society. I think taunting would be something like shaking your house keys in front of the homeless or waving a recent pay stub in their face. Honesty can be part of human nature, no matter what highs or lows we are experiencing in life. I like the campaign, are they doing it again, I'll give $5 for 5.  

tuesdaysgone

April 22, 2010

8:28pm

Slinging product within sight of the homeless is taunting? Sucks to be a hotdog vendor.  

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