People waiting at this bus stop in Amsterdam get to have their weight posted up on the screen next to them for the entire world to see courtesy of Fitness First gyms! In what is quite possibly the most invasive advertising campaign in history, will the campaign catch on in NYC?
We sure hope not. Can't you just picture what Bloomberg will do when he gets wind of this campaign? The worst part about the whole thing is that once you sit on the seat, your weight is projected for everyone to see and there's no warning signs ANYWHERE to let you know what's going on. Imagine installing these on college campuses where eating disorders run vampant. And, in other news, check out the fat kid swings in Switzerland!