Thousands of people gather on Norlin Quad at the University of Colorado in Boulder, Colorado, where the April 20 date has been famously marked for years. This photo was taken at precisely 4:20 PM, when the entire crowd exhaled at once. We're not sure what the best thing about this photo is, that it actually happened, or that it's part of a special feature on Time.
Sunday, February 12
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.