When we caught up with Maxine Bedat and Soraya Darabi last September, the duo explained all about their e-commerce site, ZADY, which aims to promote brands that are not only desirable to the consumer, but are ones that tell stories about the people and places behind them. Through ZADY, Maxine says she hopes "to help share creators' stories and facilitate a connection to our things and each other." One of Soraya's goals at ZADY is to "help her friends look stylish while feeling good about the clothes they are wearing." The site offers up everything from women's and menswear to home goods, accessories, and a slue of gifts for every type of shopper.
Soraya is also the co-founder of Foodspotting, a community-driven dish discovery app that allows individuals to find, share and recommend food dishes while Maxine is also the founder of The Bootstrap Project, a non-profit social enterprise that's mission is "to empower individuals to overcome poverty and preserve heritage craft traditions." We can't help but admire the whole of Maxine and Soraya's careers, making them two tech savvy women you should definitely know.
Maxine: "Work hard and be nice to people (Oh yes always say yes to champagne)." Soraya: "I learn about the world every time I hail a cab."
What do you actually do all day? Sip tea (that's what my mom thinks). Work with the best team to rethink style & sustainability.
Favorite song growing up? Oh god... Ace of Base? Bad years.
My biggest secret is... I'm an open book.
Why do you live in NYC? Is that even a question?
Uber, Taxi, Subway or Citi Bike? Citi Bike baby!
My motto is... Work hard and be nice to people (oh yes always say yes to champagne.)
The last drink I had was... See above. Champagne...
My secret crush is... I'm married :)
What was your first job? Target. Yup.
What is your favorite work of art? Yves Klein.
What do you actually do all day? I climb a mountain called gmail. Sisyphean.
Favorite song growing up? INXS - "Never Tear Us Apart." Still is.
My biggest secret is... #NSFW
Why do you live in NYC? Free skin steams on the subway... no because I learn about the world every time I hail a cab. Today I learned about Ghana.
Uber, Taxi, Subway or Citi Bike? All of the above.
My motto is... n/a
My alter ego is...Tom Cruise in Cocktails. Synergy from Jem or Claire from House of Cards.
The last drink I had was... Barolo. Stick to the b's in vino.
My secret crush is... Magnus Carlsen. Smart is sexy.
What was your first job? The Aster Cafe in Minneapolis. Lousy barista.
Coming from? Going to? Work. The Billykirk store opening.
What is your favorite work of art? Christina's Way. It reminds me of Art History classes in college.
Who should we know? You're reading GofG - you know them already.