Reebok Is Having A Party And Nike’s Not Invited

[Photos by BILLY FARRELL for Patrick McMullan]

Reebok threw a party Tuesday night for the first look preview of their Spring/Summer ‘09 collection at XChange in New York City. As of late, Nike has been getting all the love from sneaker fanatics so it’s nice to see Reebok reviving their brand. The collection includes loads of color and designs of every kind that will send your Nike Dunks back into the closet. Guests showed up early to customize their own pair of kicks then got to partying while downtown-it-girl (for lack of a better term), Harley Viera-Newton, worked the turn tables. 

More story and photos from this event below…

Sneaker loving guests included Kristian Laliberte, Fabiola Beracasa, Cory Kennedy, Devorah Rose, David Chines, Jared Flint, Tallulah Harlech, Olivia Cuervo, Greg OS, Kerry Cassidy, Le Call, and Marc Jacobs’ sweetheart, Lorenzo Martone.

^{Erika Albies, Cameron Clair, Marissa Cortes}

^{Jason Beckman, Fabiola Beracasa, Tallulah Harlech, Derek Blasberg}

^{Lelle Henrichsen, Richie Notar, Kat Van Leer, Olivia Cuervo}

^{Cory Kennedy, Jamie Reynolds}

^{Malcolm Mensah, Eugene Tong, Jared Flint, Steven Rojas, Elliott David, Matthew Henson}

^{Harley Viera-Newton}