Liliane's father, chemist Eugène Schueller, founded his iconic cosmetics company in 1909 after inventing an innovative hair dye that expanded the traditional colors and shades women had available. But that wasn't all he was known for. Schueller was also a Nazi sympathizer who founded an anti-Semitic Revolutionary Social Movement and supported a French fascist group that met at L'Oreal's Paris headquarters in the 1930s.
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