To celebrate their collaboration on an underwear collection launching this Saturday, designer Sonia Rykiel and H&M threw a fantastical Alice in Wonderland-esque bash for 2,500 friends including Jean-Paul Gaultier, Philippe Starck, Eva Herzigova and Kate Bosworth at Le Grand Palais in Paris.-
It was very much a strange but amazing dream, with an Eiffel Tower made of lights, models such as Lily Cole suspended in trapeze cages and chairs, a ferris wheel and enormous horse head among the sprawling stage.

Sonia Rykiel, Jean Paul Gaultier
[Photos via L'Express, Melty, Fashionologie and Le Parisien].
Saturday, February 11
Plovgh, the new online farmers market
Who knew that the farming world had a trend? Well, Mallory Sustick, a Brooklyn bartender, works like a dog to maintain, promote and advance the online farmer's market startup Plovgh that began after noticing a need for more local farm market distribution.











