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A snow-white jean clad Knight has come to the rescue of fameball Julia Allison’s faltering lifecast site nonsociety, in a move that will most likely sacrifice a Harvard education (let alone personal dignity) to bolster the site’s waning relevance. Enter Jordan Reid, the selfless woman willing to rush into a burning building with dynamite strapped to her chest in order to (attempt) to pull the big-chested Miss Allison out. Enter more sinking ship metaphors, plugging leaks in a submarine, etc….
Reblogging nonsociety broke the news, Mediaite’s Rachel Sklar did the full-disclosure rim job puff piece, and Valley Wag did the snark-job. So what road lays ahead for Miss Reid? Well ridicule for sure, micro-fame possibly, and money! “We are making money and it’s legit” says Allison. We should of course take every word at face value, including nonsociety’s tagline:
NonSociety is a direct portal connecting experts in select niches to their audiences, allowing the viewer to get their unique perspective and understand the person behind the media.
So what exactly is Reid an expert at? Certainly not fashion, the void that was filled (arguably with some competence) by her predecessor Mary Rambin. For goodness sakes, Reid recently wore white after Labor Day. Oh no she didn’t? Oh yes she did!
“Moments before my first foray into Fashion Week (the Charlotte Ronson show), I poured an entire container of bronzer onto my snow-white jeans”
And Reid is certainly not an expert in acting. Being on one episode of the Law & Order simply means you have a SAG card and are in good standing. But more to the point. If Allison is trying to make a platform of “experts”, but brings in a DIYer whose primary purpose is to add a “servicey, down-to-earth ingredient that the site has been missing” what exactly is her convoluted message? A presumption that simply being on the lifecast alone will make you an expert and that viewers will want to connect? Wow, who would have thought it was that easy?! Famous for being famous, it’s what is so fucked with the world right now.
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Jackie Preta
Lauren Bush
Andrew Nodell
Chappy Morris
September 16, 2009 2:11pm
Waning relevance? Was it ever relevant in the first place? I have never heard of this girl and her vanity blog and after clicking on your link, will never visit it again. The grammar errors on the homepage alone are enough to scare off anyone with two brain cells to rub together.
September 16, 2009 2:22pm
You forgot to mention the “interactive” website that doesn’t allow comments. In combination with the “experts” who are self-professed “amateurs” and the gaggle of contributors who, to a woman, do not use their real names to do so, the outright dishonesty is…well, typical of Julia Allison Baugher.
September 16, 2009 3:08pm
Who are these girls? They sound annoying and unoriginal. I took a quick look at their homepage and it’s obvious they are billing themselves as some kind of “trusted” experts (who are really amateurs - I guess they are keeping expectations low?) who solely exist to shill “recommended” products and brands to their readers through poorly disclosed product placement and blog-for-dollars deals. Just look at the prominent “Nonsociety is obsessed with” link in the middle of the page. They are cheap shillers and hucksters - and not even likeable or appealing ones at that. Who is going to take recommendations and advice from them? Very, very stupid people. Social media marketing: You’re doing it wrong, Nonsociety.