Move over CAA, cool it Harvey. The biggest spenders at this year's Sundance Film Festival are a group not normally seen much in Hollywood: big tech companies are here with their pocketbooks out. Bing leads the pack, hosting the Bing Bar for a 3 day bacchanal that includes luncheons, cocktail parties, comedy shows, dinners and of course, lots and lots of concerts.
Following in the footsteps of their mega-takeover of the Shelbourne Hotel in Miami during Art Basel, Bing isn't shy about spending on celebs. Awesome perks huh? But what does the number two search engine have to do with indie films and up all night bashes? Well, emerging talent of course.
"Bing is thrilled to be the official search engine of Sundance for the third year," said Lisa Gurry, Director, Bing. "Bing offers a vast array of features designed for entertainment and Sundance is the perfect venue to connect with the film community and independent film fans. Similar to Bing, we love the independent, creative nature of Sundance, which celebrates emerging talent."
Didn't score an invite to one of the myriad events? No worries - Bing has a concierge service roaming the festival with phone charges, cold weather gear, lift tickets and access to the three story playland that is Bing Bar.
They aren't the only geek game in town. T-Mobile is setting up shop for a gifting suite and AT&T's League of Superfast Things teamed up with Oakley for one of the most coveted invites in Park City. They're offering private snowboarding lessons and a gear hookup- last season lesson teachers included Olympic snowboarders. No word on if there's cell service at the summit.
Yahoo is rumored to be challenging search rival Bing with their own junket of parties but the 'Dance has started with little to no sign of them so we're voting #teambing on this one.