Rich social types have started making money instead of just spending it. A new W Magazine article discusses the recent batch of socialite types who’ve decided that a DJ career is the latest must-have accessory. Spinners who’ve actually studied their craft aren’t thrilled. We’ve written about real deal DJs and where to hear them before. But we also don’t think that conflict between the dilettantes and the dedicated is necessary. More»

[Katrina Bowden shops the racks at the 6th Annual Lucky Shops] Although the Hamptons’ coveted Super Saturday shopping extravangaza only comes once a year, Lucky Shops is Manhattan’s next best thing. And the shopping magazine’s 6th annual event only solidified that statement, as designers’ set-up elaborate spreads of their merchandise, all up to 75% off for fashion fanatics. More»

Yesterday, Activision released DJ Hero, the latest in a wildly popular series of videogames (Guitar Hero, Rock Band) that let us drunkenly feign musical talent. Before you convince yourself of your spinning talent however, you should check out these legitimate NYC DJs as they get the club going. More»

[All photos by NEIL RASMUS for PMc]. Yesterday the Faconnable store in conjunction with Vanity Fair magazine hosted Shopping Night for the Christopher & Dana Reeve Foundation.  Along with the Reeve family, NYC socials, and scenesters like Alexandra Richards and Miss USA Kristen Dalton were on hand to promote the foundation. More»

Go HERE for more photos by ADAM SCHNEIDER, and TAG YOURSELF and YOUR FRIENDS!

Last night, the place to be was the Versace sponsored Whitney Studio Party (stay tuned for full coverage, later this afternoon!), hosted by the Arts Council, chaired by Penelope Cruz and organized by committee members including our own Rachelle Hruska. Clad in and accompanied by Keith Lissner, she welcomed patron partiers  Lindsay Lohan and Donatella Versace (above); just a few of those who turned out in art chic for honoree Leonard Lauder. Dressing the part, however, does not always mean good behavior. Lindsay Lohan is very much case-in-point. More»

Filming outside our Bowery office, Gossip Girl has made coming to work a lot more enjoyable. Now in Day 2 of watch, we can confirm that Chace Crawford is still deathly handsome (you’d think he’s hawking plaid from the model shots, below), almost disconcertingly so. Also, DJ Nick Cohen is apparently friends with the cast, either that or he’s making an appearance this season (possibly following on again off again girlfriend Alexandra’s premiere episode cameo?). Or maybe he just needed to sit and catch his breath, on the trailor steps. More»

After a week of parties, just as many days of shows, and who can forget the VMAs and their aftermath, it seems like all of New York City is struggling to stay on their feet. So how can we expect to look good for the cameras (oh yeah, and our jobs) for the final day, and night, of Fashion Week? We’ve got a few simple tips for pulling your act together so even if you’re not feeling up to speed, no one knows that you’re feeling like a bona-fide hot mess.

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Alexandra Richards is one cool cat. In between DJ’ing parties like the Day & Night 4th of July party like she is here, the model and covergirl filmed a Gossip Girl cameo. In last night’s season 3 premiere, the beauty was the object of Chuck’s wandering eye and Blair’s jealous one. Nacho Figueras was her partner in appearances, as the Upper East Side clan stopped into Greenwich Polo. Adding to a list including Jay McInerney and Tinsley Mortimer, we can’t wait to see what the new episodes are bringing us by way of suprises.

• Alexandra Richards and Nick Cohen are officially a match made in DJ heaven. [NY Post]

• Make no mistake: it’s hard out there for a fashion intern! [NY Times]

• Ahhhh, hubris! Camille Hughes‘ chances at Harvard might be diminishing already. Doesn’t she know you’re supposed to pretend like you’re aiming for Tufts, and then when you get into Harvard, modestly admit that you applied “just for fun”? [Daily Intel]

• If you’re more artista than fashionista, you may want to escape to the New Island Festival this weekend. [Gothamist]

• Sure, you’ve been to Ellis Island on like, every field trip ever, growing up, but have you seen it at night? Now is your chance…[BlackBook]

[All photos by BILLY FARRELL for PMc].

Go HERE for more photos and TAG YOURSELF and YOUR FRIENDS!

Last night, the Proenza Schouler deisgn team of Lazaro Hernandez and Jack McCollough hosted a premiere of Director Loic Prigent’s “The Day Before.” The Sundance Channel featured flick documents the chaos leading up to the fashion shows of brand big wigs.

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[Lauren Bush, Alexandra Richards]

Go HERE for more photos by JT WHITE and TAG YOURSELF and YOUR FRIENDS!

via hamptons.guestofaguest.com: The East Hampton Ralph Lauren Rugby store teamed up with the NEST foundation last Saturday for a cocktail party to benefit a great cause.  Guests like Amanda Hearst, Lauren Bush, and Alexandra Richards joined the party.  MORE>>>