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A Gatsby-feeling show for Alice+Olivia had just the right dose of love for Valentine's Day at the Plaza. Attendees included Kelly Rutherford, Johnny Weir, Tinsley Mortimer, Vanessa Hudgens, and a very pregnant Stacey Bendet. To the photo evidence! More»

[All photos by Chance Yeh for PMc]. Friday night, New York's it-girls came out for the opening of Stacey Bendet's alice + olivia pop-up shop. And, as is expected with any New York party this month, the event quickly became a backdrop for not one, but two reality shows. More»

These Molokai flag print trunks by Ralph Lauren are great if you plan to wear them with a hint of irony but for the original price of $125, they're a bit pricey for that. Fortunately, now they're selling for $34.99. So now you can sport the 1980s/yachting/a*$hole look for a fraction of the cost - either for a theme party or on a regular basis. Popped collar and goofy aviators not included. Sorry boys.

[Suit Up!]

[Pictures by PATRICK McMULLAN for PMc]

Nine of the top designer's of our time came together on Friday at Guild Hall for The Art Of Fashion in the Hamptons. The Guild Hall Summer Gala was honoring Marjorie F. Chester, and featured Tory Burch, Betsey Johnson, Donna Karan, Calvin Klein, Reed Krakoff, Ralph Lauren, Nicole Miller, Elie Tahari, and Vera Wang - all designers who have ties to Eastern Long Island, and many who are staples in the Hamptons... More»

Ever feel like playing "country club mom" for a day? Not necessarily with three kids and a nanny in tow, but it's always fun to switch up your look every once in awhile. That's the vibe this Ralph Lauren paisley halter one-piece gives off (although we're not quite sure how many moms at the Maidstone we can imagine with this plunging neckline). Pair it with some over-sized tortoiseshell sunglasses and some even more over-sized diamond studs (hey, in for a penny, in for a pound) and the pool boys will be flocking to you in no time.[Suit Up!]

[Bella Buzzetta, Hasmik Buzzetta, and Joe Buzzetta. All photos by Rob Rich] If this family was looking for the perfect picture for next year's Holiday card, we think they may have found it. This past Saturday ushered in week three of the Mercedes Benz Polo Challenge at Blue Star Jets Field in Bridgehampton, and with it came more stylishly dressed spectators. We found these three at the Ralph Lauren tent doing their part as brand ambassadors... More»

[All Photos by DAVID X PRUTTING for PMc]

For the twelfth year in a row, sorting through racks of clothes and sifting through piles of home goods in balmy 85 degree weather has never been so glamorous. A little heat didn't stop celebrities and fashion fiends from making their way to Super Saturday 12 in Water Mill to get their hands on goods from designers like Donna Karan, Calvin Klein, Catherine Malandrino, Charlotte Ronson, Diane Von Furstenberg, Louis Vuitton, Emilio Pucci, Giorgio Armani, Ralph Lauren, Intermix, Rachel Zoe and many, many more. So what do you get for the steep price of $450 (or $650 if you opt for the preview ticket which gets you an extra hour of exclusive shopping plus a goody bag at the day's end)? More»

What fashionable Hamptons athlete and father had this to say about his feelings towards the Equus species? More»

[Martha Stewart, Bruce Weber. All Photos by ADRIEL REBOH for PMc] Over this past weekend, the Ralph Lauren RRL store in East Hampton was buzzing with writers, celebrities and athletes all there to celebrate Bruce Weber's ALL-AMERICAN Book Series. Bob Colacello hosted the event in honor of Bruce Weber, one of America's top fashion photographers. Having the party at the Ralph Lauren RRL store was not random considering that Weber has worked on ad campaigns for Ralph Lauren before. As featured in our recent Clothes Make The Lauren's, Lauren Bush was also in attendance with her boyfriend David Lauren.

More photos and stories from this event below... More»

[Photo by ADRIEL REBOH for PMc] Looks like they share more than a common name - they share a sense of style as well. Hot couple Lauren Bush and David Lauren (we have a feeling if these two hear wedding bells she'll be keeping her sur-name) attended the All-American Series event with Bruce Weber and Nan Bush, celebrated by Bob Colacello, over this past weekend, in the true American spirit expected at a Ralph Lauren event. Seeing Lauren Bush wearing a FEED bag is nothing new (Bush is an avid support of Feed The Children) as she brings one basically everywhere she goes, but matched with her boyfriend's denim button-down with a red, white, and blue arm-patch, and an American flag back drop, they look almost too good to be true. The fresh-faced, All-American couple gets our approval for not only their style but their patriotic and charitable twists. We're sure Ralph would be proud. Full coverage of this event coming soon...