Go HERE for more photos by Andrew Whelan and tag yourself and your friends!

Last night, Alternative Apparel celebrated the grand opening of its first flagship store in Venice with an Earth Day theme. In honor of the holiday, guests enjoyed eco-friendly bites and cocktails by VeeV, and even had the rare pleasure of a bicycle valet, working towards Alternative's goal to reduce their carbon footprint. More»

Go HERE for more photos by Rosie Kaller and tag yourself and your friends!

Last night fashion, vocal harmonies and some young Hollywood lit up Palihouse for Alternative Apparel's "Season of Change" fall 2011 collection showcase event. More»

Go HERE for more photos and tag yourself and your friends!

Nikki Reed, Shenae Grimes, Lily Collins, Krysten Ritter, and designer Richard Chai were among the likes of attendees last night when Alternative Apparel debuted their new Fall 2010 collection in a proper (by LA standards) fashion show at their new downtown offices and showroom space. More»

[All photos by DAVID X PRUTTING for PMc]. Last night, Alternative Apparel and Global Green presented their Think Earth t-shirt at the Library at the Hudson Hotel. Model Erin Wasson, Vanity Fair's George Wayne, Hannah Marshall and Matt Albiani showed their eco-friendly sensibilities for the unveiling, part of the ReThink campaign.

- More»