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Spring in New York's Meatpacking District: Christian Louboutins are flashing their telltale red, tulips are blossoming on the High Line, and just below, a boutique shop called STORY is painted in a spectrum of color, with vibrant merchandise to match each hue. But if a visitor were to pass by a few weeks from now, they'd find a completely different store -- or so they'd think.
Founded last December by marketing consultant Rachel Shechtman, STORY is a very special kind of retail space. Every four to eight weeks, the store is completely renovated -- its walls, decor, and merchandise are changed to reflect a new theme. Currently, that theme is "Color," but before March 28, it was "Love," a nod to the romance of Valentine's Day.
[Photo Credit: Matt Murphy] More»
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[Spot for sale on line outside of Fifth Avenue Apple Store, via]
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If you follow The Cobrasnake's adventures, which generally consist of touring with Steve Aoki and partying with Katy Perry, you'd know that he doesn't get out of bed in the morning (or whenever he gets out of bed) for anything less than an A-List rager. So on first glance, an unofficial Apple fan convention in San Francisco wouldn't seem like a slam-dunk option. Then again, this is Macworld, the biggest unofficial event of its kind, and the lineup of bands and DJ's is probably the best one going in SF this week, so maybe it makes more sense than we realize. More»
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