If a tree falls in the woods and nobody hears it, did it make a sound? The age old philosophical question could easily be re-imagined for today's world in reference to social media. "If I did X, but didn't Tweet, Instagram, Vine, Montaj it, did it really happen?" As the fashion industry continues to embrace the digital sphere, the Style Coalition created the Fashion 2.0 Awards to honor outstanding achievements in digital and communication strategies. Last night's 4th annual event, sponsored by SIN THIRST SIN Energy Drink, was held at the SVA theatre and hosted by the crowd pleasing Robert Verdi. Simon Doonan's key note speech had attendees in stitches before categories were reviewed and the winners announced. We had a chance to catch up with Robert and Simon, who talked to us about timeless fashion purchases, social media, and Hedi Slimane's new collections at Saint Laurent. Click through to read our interviews! More»

Last night in NYC, Swedish House Mafia kicked off their 5-day takeover with the Black Tie Rave at the Hammerstein Ballroom, Ben Pundole hosted a party at ACME to celebrate the launch of his new comprehensive travel site, A Hotel Life, Jessica Hart and Peter Brant Jr. attended the Child Mind Institute Art Auction at Sotheby's, and so much more!

Last night in NYC, Simon Doonan and Narciso Rodriguez hosted a party at Barneys to celebrate Sharon Socol's new book, Vera Wang sat down with Fern Mallis for a Fashion Icons panel, Mashwork held the 2nd Annual SMW Beer Pong Tournament, and so much more!

Eddie Borgo is a NYC-based jewelry designer whose namesake collection is wildly popular with some of the biggest names in fashion around the world. From the beginning, the Atlanta native managed to leave a lasting mark on the cutthroat industry, and his brand is only expanding. You can spot his pieces on the likes of Diane Kruger, Alexa Chung, and Rihanna, but it's not all about the ladies. He also has a men's line, inspired by rock legends like Mick Jagger, Keith Richards and David Bowie. Click through to learn more about Eddie, the jewelry world's latest golden boy. More»

[Matt Kliegman, Jeff Zalaznick, Mario Carbone] [Karlie Kloss, Joan Smalls] [Anna Wintour, Sarah Jessica Parker]

Last night in NYC, Anna Wintour, Sarah Jessica Parker and other fashionistas attended the premiere of Vogue's new documentary "In Vogue: The Editor's Eye," Guest of a Guest celebrated the end of the Guest List interview series at the Jane Hotel, Matt Damon and John Krasinski step out for the premiere of 'Promised Land' and more!

Last night, Barneys New York unveiled their annual holiday window displays, featuring this years collaboration with Disney for an "Electric Holiday" theme. The night's host Sarah Jessica Parker took the stage with Minnie Mouse. The guests, clad in LED-lit mouse ears, were treated to an animated short featuring animated fashion stars like Carine Roitfeld and Naomi Campbell alongside model-esque Disney characters wearing Balmain and Lanvin. More»

Dear Natty,

There are so many trends every season that I just can’t keep track. I’m always scared to buy something “trendy” because I worry that before I know it, it will be “SO last season”. How can I know where to spend my hard earned dollars?

Thanks,
Trend Terrified More»

Bella Thorne helps celebrate Latinos in Hollywood at The London; a youth orchestra takes over Barney's New York in Beverly Hills for a fundraising event hosted by Simon Doonan; Wendi McLendon-Covey and Selita Ebanks step out for the Give & Get Fete fundraiser at the SLS; George Clooney and Stacy Keibler squash breakup rumors with PDA while supporting Ben Affleck along with Jennifer Garner, Bryan Cranston and more at the premiere of Argo—get your final dose of event rundowns before the weekend in this edition of Last Night's Parties.

[Theophilus London, Andre Saraiva] [Mia Moretti]

Last night in NYC, Andre Saraiva and Andre Balazs kicked off their 22 night pop up club in the basement of the Standard East Village, Karlie Kloss celebrated with Jason Wu at the Top of the Standard for his successful show, Aziz Ansari came out to celebrate Fashion Week with Rag & Bone at The Wooly, the Courtin-Clarins sisters attended the Cools Jamboree dinner at 5 Beekman Street, and so much more! More»

Last night, Saint James unveiled their special capsule collection with Martin Carvajal for Barneys New York at Hotel Americano. For the collection, Saint James commissioned a special calendar to Bill Gentle of Backyard Bill that featured friends and New York personalities including John and Mark Barboni, Alexander Gilkes, Glenn O'Brien, Angus McIntosh, Alex Burns, Jon Tietz, Kelechi Odu, Oscar O'Brien, Judi and Marly Wong, Benjamin Towill, and Kirk Miller. The evening also celebrated the opening for Saint James' new flagship store in the West Village. More»