Go HERE for more photos from this event by MICHAEL SIMON and TAG YOURSELF and YOUR FRIENDS!

Brazilian bombshell and Victoria’s Secret model, Adriana Lima, donned a modern-day Cleopatra outfit on Saturday to launch her new fragrance and body care collection, Noir – an “enchanting range of fruity floral products” with a mixture “sparkling nectarine, sultry amber and exotic cattaleya orchid.” Lima dropped by the lingerie store’s Lexington Ave. location to promote the line, sign autographs, and greet fans. More»

[Sampling out the nail polish. Photos by Patrick McMullan]

Go HERE for more photos by Patrick McMullan.

According to Susan Shin, the trend in spa life is evolving to combine relaxing “antioxidant” boosted infusion cocktails with rejuvenating and relaxing spa services. If this is the case, I hope the next trend is to replace business dinners at Steak Houses and cocktails after work in crowded bars with socialization within the spas. Imagine closing a multi-million dollar deal over Vanilla Chai Martinis or GreenTEAnis after getting a 120 minute shiatsu or hot stone massage. Oh how great life would be! And perhaps more productive and less stressed.

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Okay this seriously must be a joke. Word on the street is that Tinsley Mortimer has been named the Dior Beauty Ambassador in the U.S. She will be consulting alongside celebrity makeup artist Pati Dubroff to host Dior Beauty events and help launch their products.

The brand stated that “Her unique combination of style, visibility, and nonstop energy will help round out Dior Beauty’s roster of bold-face names, including Sharon Stone and Charlize Theron.”

Are they on drugs?! I can see having her be a spokesperson for Cipriani’s Sunday night parties (remember this?) but DIOR BEAUTY??