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Last night, New Yorkers put on their finest and flocked to Fendi on Fifth Avenue. Instead of late-night shopping, guests celebrated the launch of Sharon Coplan Hurowitz’s new book with champagne, music, and clothes. More»

[All photos by EUGENE MIM for PMc]. In continuation of Hollywood’s slow overtake of New York Theater, Jennifer Aniston, Ashton Kutcher, Demi Moore, Emmy Rossum, and Julia Stiles all performed in the 2009 24 Hour Plays. And the audience was even more star studded than the stage… More»

[All photos by CHANCE YEH for PMc].
Last night at Mr. Chow NYC, famous fans of the restaurant brand, including Mischa Barton, Olivia Palermo, Brooke Shields, and Hamish Bowles came out to celebrate it’s 30th Anniversary.  More»

Well, we all know what Seal And Heidi Klum dressed up as for Halloween. But what about the more low-key celebrities, who chose to spend the holiday taking their favorite kids and paparazzi out trick-or-treating? Read on to find out how Gwen Stefani, Christina Aguilera, Kate Beckinsale, Allyson Hannigan, and Brooke Shields spent their weekend. More»

[Lady Liliana Cavendish, William Cavendish. All photos by PATRICK MCMULLAN] The Alzheimer’s Association hosted their 2009 Rita Hayworth Gala inside the Waldorf Astoria where New York socials gathered to raise funds in support of the organization, mingle over dinner and drinks, and to tear up the dance floor of the Grand Ballroom in their black tie attire…

More story and photos below… More»

• Jude Law does a dramatic reading of Lady Gaga’s “Pokerface,” and another woman is pregnant with his baby. Kidding about that second part, but you never know. [NBC]

• Madonna prefers death over marriage. Well that’s certainly one school of thought. [People]

• Former Hills star and Lauren Conrad flame Jason Wahler in jail. And here we thought he was such a winner. [EOnline]

• Nude photo of Brooke Shields at ten years old causes uproar at London’s Tate Museum. Roman Polanski wonders what all the fuss is about. [ONTD]

• Conan O’Brien banned from Newark. He must be devastated. [NYP]

• Being a bad guy is good for your career. And fun! [CNN]

[Bobby Flay, Stephanie March, Brooke Shields, Chris Henchy Photos by NEIL RASMUS for PMc]

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Last night, Julianne Moore, Brooke Shields, Bobby Flay, Stephanie March, Lucy Sykes Rellie, Derek Lam, India Hicks, Kristian Laliberte, Gossip Girl mom Kelly Rutherford and Andrew Saffir were among those gathered at the Tod’s store for the Italian Touch book party, hosted by Vanity Fair. More»

While we were chatting with society photog Patrick McMullan, he made the bold statement that the Boom Boom Room in the Standard Hotel was the biggest opening since Studio 54. After considering it, he might be right (the man’s definitely an authority, having been to both).  Just sitting in Andre Balazs’s new spot, you can feel the scene. There’s a certain energy in the air. That got us thinking, what really would make a new Studio 54? Since we love spending time during one of the busiest weeks of our year  thoughtlessly pondering, here’s what we came up with… More»

[Chloe Sevigny, Brooke Shields. Photos by JIMI CELESTE for PMc] Sore thumbs abounded on the Lower East Side on Wednesday night at the launch of Sprint’s new phone, the BlackBerry Tour , at the Thompson Hotel. Among the eager-to-text crowd were the ever-pretty Chace Crawford, World Champion (I mean, he’s wearing both a t-shirt and a hat that say it, so it’s true) Judah Friedlander, Ugly Betty stars Ana Ortiz and Mark Indelicato, and New York’s ultimate downtown kid Chloe Sevigny, who wowed in a Kimberly Ovitz dress. Other guests included Brook Shields, Nico Tortorella, Ashley Madekwe, Olivia Palermo, Fern Mallis, Theodora Richards, Robert Verdi, Nicole Miller, Julie Henderson, Genevieve Jones, Byrdie Bell, and Marjorie Gublemann Raein. More»

[Sienna Miller. Photos via Getty Britain was buzzing on Monday night as Matthew Williamson launched his new fragrance at Harvey Nichols department store in London. The designer, whose recent collaboration with retail giant H+M has earned him a new, worldwide fanbase, celebrated his latest venture with friends, including Sienna Miller, supermodel Alek Wek, and Brooke Shields.

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[Ashley Wilcox Platt, Lauren Remington Platt, Matthew Modine, Paul Dupont, Kick Kennedy. All photos by CLINT SPAULDING for PMc] Last night Co-Chairs Hartley DuPont, Matthew Modine, Kick Kennedy, and HSBC hosted an fundraiser, on the East River, in preparation for the ground breaking of the new Solar 2 Green Energy, Arts, and Education Center. More»