High Society's Malik So Chic pretended to check into the loony bin at Bellevue yesterday. He made it all the way to the door before turning around, perhaps for fear of actually being strapped in a straightjacket if staff took a look at him.  He also emailed a statement! More»

Meet Alex Berardi. This 22-year-old New York native has joined forces with his Browning high school classmate, Christopher M. Kulukundis, to jumpstart fashion house Alexander Berard-New York. The designer describes the company as "Upper East Side's homegrown couturiers, with its 10th custom-made creation rolling off the production line at the end of next week".

While the label does "enjoy working one on one with private clients" it is by no means limited to them. The design team recently formed a partnership with Prina Design House, the force that has worked with such brands as Tory Burch, Threeasfour, and Proenza Schouler. Mr. Berardi has spent this summer working on his debut ready to wear line, which is set to hit luxury retailers next spring.