[Photos by Carrie Shaltz for PMc]. Yesterday, shoppers including Dani Stahl hit up SoHo’s Lucky Brand store to celebrate the jeans brand’s handbag collaboration with Parsons. More»

[All photos by Neil Rasmus for PMc]. Last night, the rooftop of Gramercy Park Hotel temporarily became a showroom for the Lia Sophia Midnight collection. And, as with any socialite-heavy gathering, Tinsley Mortimer and Dabney Mercer were there to film their steal the show. More»

[All photos by NEIL RASMUS for PMc]. Last night, Whitney Young Contemporaries Allison Aston, Maggie Betts, Coco Brandolini, Melissa Gellman Weiss, Adam Lippes, and Harley Viera Newton hosted Vogue and Moschino’s preview of the Sping 2010 collection.  The event was held at Moschino’s boutique in the Meatpacking District and celebrated Ryan Humphrey, the artist and creator of the store’s October window display… More»

[All photos by CHANCE YEH for PMc]. Serena Williams bounced back like a tennis ball after her outburst at the US Open on Saturday. Last night she mingled with Mary J.Blige, Alicia Keys, Donald Trump, Devon Aoki, Leigh Lezark, Mark Ronson and LeBron James, and as far as we know, she didn’t threaten to kill a-one of them! In fact, Serena seemed to be in a great mood all night, chatting and joking with The Donald, and proving that winning isn’t everything. More story and photos below… More»

[All photos by NEIL RASMUS and PATRICK McMULLAN for PMc]. Patrick McMullan called it the biggest opening since Studio 54, and no wonder: Madonna, Courtney Love, Jude Law, Jon Bon Jovi, Lindsay Lohan, Calvin Klein and Rachel Zoe are just a few…a few!…of the big names from the music, fashion, and entertainment industries that gathered at the Standard Hotel Saturday night for the much anticipated opening of the Boom Boom Room. More»

[Kathryn Neale Shaffer, Lauren Santo Domingo, Alexa Chung, Francisco Costa, Elettra Wiedemann, Melissa George]. Yesterday evening, Saks Fifth Avenue celebrated the opening of the Calvin Klein Collection’s new women’s shop. The man behind the designs, Francisco Costa, joined Lauren Santo Domingo, Alexa Chung, Andrew Bevan, Fabiola Beracasa, Alexis Bryan Morgan, Jessica Joffe, Jennifer Creel, Douglas Marshall, Zani Gugelman, Yaz Hernandez, Dani Stahl and Derek Blasberg for the exciting opening. More»

[All photos by BILLY FARRELL (and Patrick) for PMc]

New York City’s most fashionable could be found at Boss Orange New Direction Party last nigt. And in case you’d forget the name of Hugo Boss Fashion’s newest venture, orange was the color to be found everywhere from tire swings (!) to the waiter’s shirts and the hue of the light in the loft space. More»

[Rachel Zoe and Lindsay Lohan show up. Photos via Getty] East Coast vs. West Coast - Who throws the better clam bake? At a private residence in Malibu, Lia Sophia, the fashion jewelery company, hosted a clam bake on July 11th. Based on the pictures there appears to be a various celebrity appearances and tons of jewelry at the event, but well not a lot of clams. Some of those in attendance at the “clam bake” were Tory Kiam and Elena Kiam of Lia Sophia, designer Dani Stahl, Lindsay Lohan, Lisa Rinna, Mena Suvari, Rachel Zoe, Lady Victoria Hervey, and Leven Rambin. More»

[Dani Stahl, Shoshanna Lonstein, Ali Wise.  All photos by NEIL RASMUS for PMc] Looks like city dwellers Lake Bell, Alek Wek, and Gerard Butler had a busy night!  First, they enjoyed an intimate dinner at the Salvatore Ferragamo store.  Then, they went to where the real party was last night - the bash held at the most happening Chelsea hotspot, Avenue, in honor of NYC birthday It girls Ali Wise, Dani Stahl, and Shoshanna Lonstein.  The triumvirate of beauties celebrated with a bevy of socialites and celebrities, among them close friends like Charlotte Ronson and Kate Hudson.

More photos below… More»

[Dani Stahl, Lauren Tabach-Bank. All photos by CHANCE YEH for PMc] Contemporary artist and U.N. Goodwill Abassador, Ross Bleckner attended a party in his honor Tuesday night at New York City’s Moschino which will sponsor Welcome to Gulu, the artisit’s latest exhibition of 200 paintings made by children from Uganda where Bleckner recently traveled to help with the rehabilitation of former child soldiers and abducted girls through art therapy. Guests including Douglas Friedman, Sandra Bernhard, Dani Stahl, Daniel Benedict, Andrew Saffir, Claiborne Swanson, Veronica Swanson Beard, Glenn O’Brien, and Sylvana Soto-Ward attended to support the cause and view the exhibition More»

[All pictures by NEIL RASMUS for PMc]

For Roger Viver’s party to preview the Spring/Summer Cut Up: A Unique and Personalized Bag last night, a wide range of fashion participants arrived at the designer’s New York store where the event was being held. Everyone from Vogue editor-at-large Andre Leon Talley to fashion icon Lee Radziwell to reality star (sorta?) Kelly Bensimon showed up in honor of Roger Viver’s latest creation. Afterall, New Yorkers are always looking for any excuse to party - or to have a cocktail. More»