If you thought two mediocre shows based (very, very loosely) on life in the Hamptons were more than enough, it seems that Glee co-creator, Ryan Murphy, thinks otherwise. News has recently broke that Murphy has just sold a family thriller, titled Montauk to Fox, which will be up for competition against both Revenge and Royal Pains, the current faux portrayal of Hamptons life. More»

Ditch Plains, Montauk [Photo via]

It's been three years since Morgan Collett, Colin Tunstall, and Josh Rosen opened Saturdays Surf-- an NYC surf shop and hangout spot that would cater to the needs of people, who like them, we both surfers and New Yorkers. Saturdays Surf is quickly growing; they recently opened a store in Tokyo as well as a second store in NYC, and also released the first issue of their bi-annual magazine. We chatted with one of Saturdays Surf's co-founders, Morgan Collett, about where he likes to surf, what inspired them to open Saturdays Surf, and what their plans are for the future!MORE>>

It's been three years since Morgan Collett, Colin Tunstall, and Josh Rosen opened Saturdays Surf-- an NYC surf shop and hangout spot that would cater to the needs of people, who like them, we both surfers and New Yorkers. Saturdays Surf is quickly growing; they recently opened a store in Tokyo as well as a second store in NYC, and also released the first issue of their bi-annual magazine. We chatted with one of Saturdays Surf's co-founders, Morgan Collett, about where he likes to surf, what inspired them to open Saturdays Surf, and what their plans are for the future! More»

Sunset Beach on the quaint Shelter Island is the bar to go to on the island if you're looking for a chic night out. The Sunset Beach deck was normal as ever for a Friday evening; women donned bright caftans and cat eyed sunglasses, endless cocktails shining in the setting sun, the famous red seaplane landing on the sound across the way, but what was happening in the backyard of the French Bistro was a more relaxed Sunset Beach. In typical backyard soiree fashion, red blankets, hula hoops, grilled corn, burgers, and kegged beer were provided for guests who came to see the first edition of Coucher Du Soleil presented by André Saraiva and ENCORE!, but made possible by Absolut. More»

This weekend, The New York Times posted a story in their Sunday Styles section on the hipsterization of Montauk. Titled "Noted: Montauk's Hipster Fatigue" it's url title tag reads: "Montauk Feels the Effects of Too Many Hipsters." Guest of a Guest even got a shout out (for coining the term "Hampsters" two years ago - get it? Hipsters + Hamptons). We've been on to this local phenomenon for several seasons out east (see "Your Official Guide To Becoming A Hampster," and, "Montaukburg: Topless Hipsters, Taxidermy, Just Some Of The Trends Williamsburg Is Bringing To Montauk"). The stuffed deer head proudly displayed (non-ironically) next to tanning oil on Ditch Plains beach last year signified we were close to reaching the zenith (or nadir?, depending on your perspective) of the hipster insanity. This Sunday Styles piece may just be the final fedora.

So, what's a regular Joe to do? We've spent the better part of the summer checking out Montauk's establishments for hipsters, and feel confident that we can provide a guide for where to go (or not go) to spot these hampsters. Check out our Fedora rating scale below... More»

Montauk's chicest boutique owner, and summer resident, Cynthia Rowley opened up her shop Saturday afternoon to host a pop-up shop of Julia Chaplin's Gypset collection. Gypset is a bright and airy collection inspired by Julia's world travels. Julia and Cynthia were both in the store on Saturday, helping shoppers pick out a colorful Gypset dress and adorning them with quirky Cynthia Rowley accessories. More»

It's already common knowledge that Ditch Plains attracts the coolest surfers, but it also attracts the sweetest vintage cars too, like this old pickup truck.

Once rare inhabitants of Monatuk's Ditch Plains, these highly specialized creatures can be found every weekend grazing the trails in their uniform of choice, the bikini.

This turquoise Dodge spent the Fourth of July sunning and funning at Ditch Plains in Montauk yesterday.