NickyDigital.com, East Side Social Club, and Grandlife have taken over the Yard at the Soho Grand with Summer Fridays. The outdoor patio party kicked off last weekend with pitchers full of summer cocktails, dancing, and relief that the rain held out. More»

There is always speculation and buzz around where the beautiful people hang out. East Side Social Club Tuesdays at Blind Barber, which were hot this summer, are still going strong and catering to those who are genetically blessed. This week's party was a Diesel ad in the making. More»

With a city as cramped as New York, there's always a bit of a fight for territory, even if it's just for a spot at the bar. Was there an outright rumble at East Side Social Club's weekly party at The Blind Barber? No, of course not. But rivaling factions and moments of tension? Definitely. More»

East Side Social Club Tuesdays are quickly becoming a fixture in our week, and the Blind Barber, a nighttime staple. People gathered to celebrate the waning days of summer, and got their drink and dance on, and spirits were high! More»

Tuesday nights have been resurrected again, thanks to the re-launch of East Side Social Club. It was night full of pizza and hula-hooping fun held at Blind Barber, a barbershop cum lounge in the East Village. There were even identical twins and some Mad Men lookalikes. Conclusion? Another excellent night. More»

[all photos by Patrick McMullan for PMc] Jeff Stein celebrated his birthday with a two-parter on April 1st: first a dinner at East Side Social club, and then a party at Boom Boom Room. Safe to say he didn't have time for an April Fool's prank. More»

[photos by Ben Gabbe and Patrick McMullan for PMc] Debbie Bancroft and Calypso's President, Jen Foyle, hosted a lunch at the East Side Social Club yesterday, where Fern Mallis, Daniel Benedict, and Michelle Paterson indulged on mushroom ravioli and raddichio salad. More»

[All photos by Amber De Vos for PMc] Yesterday, at the East Side Social Club, Gigi Mortimer combined parties with Fran Drescher. Yes, both were enjoying each other's company. More»