The trend of models being something other than wealthy, mute clothes hangers is established enough to have spawned a PR agency aimed squarely at the fashion-turned-entertainer crowd. And there's no one better to launch it than soon-to-be Mr. Marc Jacobs, Lorenzo Martone. More»

[Damaris Lewis, Joan Smalls, Drielle Vallerto, Jana Flototto. All photos by CLINT SPAULDING for PMc]

As if being a model wasn't elite enough, that level of exclusivity has just crashed down into the surfing world as well: Lord & Taylor, Elite Management, and Kahuna Longboards launched the "Elite Longboard" last night on the rooftop of the Lord & Taylor store. The event gave partiers the first peek at customized Kahuna Longboards designed by Elite Management models. Each one is on sale, and a portion of the proceeds will benefit Women In Need. Along with the glamorous model/surfboard "designers" running around, PT Walkley gave a live performance. That is, if you could catch a glimpse of him through all those long legs. More»

It’s time to figure out where the best parties are tonight. Below are our picks of tonight’s top events. And, as always, you can find the full details as well as more events on our Calendar Page.

Yacht Rock With College Humor and Guest of a Guest
Where: The Hotel on Rivington
Why: It’s our party so it must be the best! The College Humor guys aren’t slouches as hosts either.  Get ready to look at giant *$$holes.
When: 8:00 pm - 10:00 pm More»

Go HERE for more photos of this event by JT WHITE and TAG YOURSELF and YOUR FRIENDS!

We ventured as far East as possible Sunday night for our first visit to Surf Lodge and it was love at first sight, or should we say first listen. The sweet sound of the son of a legend behind the mic filled the outdoor deck just in time for sunset as the packed crowd swayed along. We knew to expect great things, as Surf Lodge was a GofG favorite last summer. More»