[All Photos by  JONATHON ZIEGLER for PMc].

An eclectic mix of fashionistas, socials, musicians and industry heavy hitters gathered at the Bowery Hotel to celebrate the Fifth Annual Humane Society’s Cool vs. Cruel benefit and this year’s winner of the national fur-free fashion-design competition, Ingrid Bergstrom-Kendrick. Samantha Ronson, Charlotte Ronson, their mother Ann Dexter Jones, Nigel Barker, Richie Rich, Paper Magazine’s Mickey Boardman and  Bobby Kennedy. More»

[All photos by BILLY FARRELL for PMc].

Maggie Gyllenhaal, Erin Lucas, Serena Williams Amy Sacco, Tim Morehouse, models Arlenis Sosa and Erin Heatherton, Scott Buccheit, Lady Victoria Hervey, Melissa Berkelhammer, and Paul Johnson-Calderon (who hopefully kept his paws off the merchandise and his temper in check…) were among the fashionable crowd that joined Louis Vuitton CEO Daniel Lalonde for the launch of the 2010 Louis Vuitton Cruise Collection. The event took place at Saks Fifth Avenue, where the Louis Vuitton department was decked out with LV topiary, dangling ribbons, crystals, and of course, the collection’s trunks and bags. More»

Young Hollywood was out and swinging at the Madewell Fall 2009 Denim Tour with Lucky Magazine at Bar Marmont in West Hollywood.  Lucky’s covergirl Rachel Bilson was at the event sharing the love with fellow Robertson Boulevard regulars Lauren Conrad, Mandy Moore, Zoe-bot Joy Bryant, Jordana Brewster, Eliza Dushku, and the Office’s (not to mention L.A. royalty) Rashida Jones… More»

It was a reality star free for all Tuesday night as television starlets gathered to celebrate the birthday of the magazine that helped make them famous. Star Magazine toasted their 5th Anniversary alongside Editor in Chief Candace Trunzo at Bardot Hollywood with their biggest fans American Idol’s Adam Lambert, The Hills’ Lo Bosworth and Brody Jenner,The City’s Erin Lucas, along with Shayne Lamas and Tila Tequila who appreciate the gossip mag even more than we guiltily enjoy reading every page, because where would they be without it?… More»

Ron Arad’s Installation on the 6th Floor. [Photo via MoMA]. Have you seen the Ron Arad retrospective at MoMA? It’s awesome. , Hamish Bowles, Bar Rafaeli, Erin Lucas and Mary J Blige all checked it out last night, at a party celebrating the exhibit on the sixth floor. DJ Paul Sevigny was spinning, and the crowd was so fashionable it was hard to decide whether to look at the art on display or the art people were wearing. More»

Whitney’s back, y’all! And last night, Seventeen Magazine threw a party to celebrate. I’m sure Whitney, who is 24, and Seventeen Editor-In-Chief Ann Shoket, who is…older than 24, were both so excited to be hanging out with Sebastian Oppenheim, Camille Hughes, and Taylor DiGiovanni, who are all, well, about 17 themselves. Even though they dress like they’re 30. But whatevs. Also there to celebrate the return of The City was Roxy Olin, aka The New Erin Lucas. More pictures below… More»

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Last night, Josh Madden celebrated another year with friends Matt Levine, Erin Lucas, Christian Siriano and Tim Morehouse at the Hotel on Rivington penthouse. The birthday boy enjoyed manning the turntables, taking a break only to blow out the candles on his cake. He looked very much relaxed and at home on the big day, jumping around in flip flops and maybe even doing a fist pump or two. Brother Benji and his wifey Nicole were nowhere to be seen, but we imagine they had preggers/parent-y stuff to do, over on the other coast. More»

[Chloe Sevigny, Brooke Shields. Photos by JIMI CELESTE for PMc] Sore thumbs abounded on the Lower East Side on Wednesday night at the launch of Sprint’s new phone, the BlackBerry Tour , at the Thompson Hotel. Among the eager-to-text crowd were the ever-pretty Chace Crawford, World Champion (I mean, he’s wearing both a t-shirt and a hat that say it, so it’s true) Judah Friedlander, Ugly Betty stars Ana Ortiz and Mark Indelicato, and New York’s ultimate downtown kid Chloe Sevigny, who wowed in a Kimberly Ovitz dress. Other guests included Brook Shields, Nico Tortorella, Ashley Madekwe, Olivia Palermo, Fern Mallis, Theodora Richards, Robert Verdi, Nicole Miller, Julie Henderson, Genevieve Jones, Byrdie Bell, and Marjorie Gublemann Raein. More»

[All photos by BILLY FARRELL (and Patrick) for PMc]

New York City’s most fashionable could be found at Boss Orange New Direction Party last nigt. And in case you’d forget the name of Hugo Boss Fashion’s newest venture, orange was the color to be found everywhere from tire swings (!) to the waiter’s shirts and the hue of the light in the loft space. More»

[Nick Tortorella, Carson Kressley. All photos by JIMI CELESTE for PMc] GQ, NSF, and The Humane Society teamed up last night to host a benefit in the penthouse at the Morgans Hotel to Stop Puppy Mills. Carson Kreesly, Josh Lucas, Erin Lucas, and Beth Ostrosky were among the celebs who graciously came out to support the cause. The biggest perk of the evening? Attendees got to pose and play with adorable puppies! There’s been some talk of getting a new puppy for the GofG offices, but we will definitely not be getting ours from a puppy mill, More»

[Michel Jean, Marc Minet, Andi Muise, Tarajia Morrell, Emilie Jean. All photos by DAVID X PRUTTING for PMc] What better way to celebrate the 1789 French storming of the medieval fortress and prison, The Bastille, then at a French inspired fete at the Jane Hotel. The evening was hosted by Tarajia Morrell and Emilie Jean, with sponsors  including The Smile, Cafe Gitane and Nouvelle Garde. Emilie Jean dressed festively as Marie Antoinette, with other guests decked out as French guardsmen. Adding some extra spice to the evening were a group of French Cancan dancers who looked like they fell straight out of the movie Moulin Rouge.

More story and photos below… More»