Both may be equestrian lovers, and hostesses of the "mane" event this weekend out east, but how do they compare on Fame Game?  Today's Matchup between Gwyneth Paltrow and Madonna is a close one, with Madonna winning by a horse's hair.

Today's Fame Game Matchup is between the master minds behind two of the most popular nyc hot-spots in recent years. We may as well just call this a matchup between Bungalow 8 and Beatrice Inn.  Amy Sacco may have changed the way we looked at night life in this town, but Paul Sevigny has since taken over the reigns....though he may be a little bit more obscure in his social pursuits compared to our queen.

Update: Tatiana on Observer

Today's Fame Game Matchup is between the husband-wife duo with several envious admirers. Tatiana may be the queen of Fame Game, but her husband Campion isn't far behind her lead....One's an internet entrepeneur, the other, a renowned NYC architect, together; they craft a beautiful couple.

Two weekends ago, Lindsay and her girlfriend were be-bopping all around the Hamptons....this weekend, it looks like it was Paris' turn to have her go out east.  So...Who's the more valuable one to have at your venue?  Well, according to today's Fame Game Matchup, Lindsay has ONE notch over Paris in the closest match p we've had to date.  What's funny is Paris has more people connections, parties and news mentions, but is still lower than Lohan.  Alas the numbers don't lie.  This is however, less disturbing than to see that at one point, both ladies held the top honor.

["Best $2K I Ever Spent!"]
[Why The East Hampton Police Might Actually Be Awesome]

Today's Fame Game Matchup is between two socials who have been spending a lot of time together lately. Always willing to provide us with videos of their treks out east, Essentially Emily keeps us up to date on the 24/7 whereabouts of her bff Devorah...but who is higher up on the Fame Game totem pole? Devorah's been at this game a lot longer than Emily ,who has only recently happened on the scene after losing weight. Looks like she has some catching up to do...

Today's Fame Game Matchup is between two ladies of the manor. The longtime domestic goddess has climbed higher than her young rival, but Katie is relatively new to the fame game, and has made considerable strides in closing the gap. With brains, beauty, amiability, and a just-published cookbook, KLJ may soon be the kitchen queen to beat.