If you read Vanity Fair, Vogue or any other publication staple for living in New York, the name Lapo Elkann probably rings a bell. A more than public figure, his family and personal history are legendary on the international scene. My mother had "Hello" magazine shipped from England to San Francisco when I was growing up, so if this is only just a familiar sounding name, let me briefly fill you in on the backstory. There's always room for one more celeb to keep an eye on, especially one that's actually deserving of the attention. More»