[After party for Kassim the Dream.] GO HERE for more photos by MICHAEL JONES and TAG YOURSELF and YOUR FRIENDS!

Last Friday, Undercover Hamptons, a social networking site for jet-setters who vacation out east, and Quintessentially co-hosted the launch party for the indie flick Kassim the Dream at 1920s-ish lounge Antik. More»

It’s time to figure out where the best parties are, this weekend. Below are our picks of the weekend’s top events. And, as always, you can find the full details as well as more events on our Calendar Page.

Friday, June 5

The Webutante Ball
Where: Empire Hotel Rooftop
Why: See Internet Week crown a King and Queen (and vote for Rachelle)!
When: 6:00 p.m. - 10:00 p.m. More»

Go HERE for more photos by AZIKIWE MOHAMMED and TAG YOURSELF and YOUR FRIENDS!

Adrien Field "Hate passing out with my face on only to wake up at 5AM and have to wash up and go back to bed." via Twitter

Oh Adrien, we can't quit you. Last night Hamptons Undercover & Quintessentially made the token "Hey baby, what's your sign?" an acceptable pick up line again with their "what's hot in 2009" party, complete with astrological forecasting and on-demand giveaways from Atlantic City & Mint Cars. Here at GofaG we judge you by your goody bags, and Hamptons Undercover passes with flying colors. Held at the the sensuous Cain Luxe guests did not go home disappointed.

More photos below... More»

[Friday Chamberlain at Hamptons Undercover Launch Party]

Go HERE for more photos by Nick Hunt, (PMC) and Chris London (ManhattaSociety.com)
Go HERE for more photos by GofG's Ben Kaufman

This Tuesday night, EVERYONE that was still in the city, braved the summer humidity and headed to the rooftop of Highbar to celebrate the launch of Hamptons Undercover. The affair brought loads of socials, Bravo TV crews, delicious gift bags, and a host committee to die for... Quintessentially, Kelly Killoren-Bensimon, and Coralie Charriol-Paul, along with Kipton Cronkite, Allison Aston, Olivia Palermo, Di Petroff, Maggie Rizer, Annabel Vartanian, Tatiana Platt, Bettina Prentice, and Devorah Rose.

More photos and story below:

More»

[Timo Weiland, Danielle Scherman, Celeste Miller, Kristian Laliberte]

These kids sure got something right.  At the Hamptons Undercover launch party at the Social Life estate in Watermill, this foursome was head to toe perfection.  In their crisp summer whites and summer footwear, we could all learn a thing about how to pull off the "Hampton Chic" look.

Photo by Patrick McMullan

Our good friend, Holly GoNightly over at BlackBook Magazine has just done a piece on their website titled "Hamptons Undercover". She interviewed Marketing Guru, Susan Shin; Internet guru Tatiana Platt; and...me. I was the novice. Obvi. But I was still honored to be included and am, like her, excited for the Hamptons Undercover (the new exclusive website) party tonight.

Go HERE for the full interview.

Victoria Secret Supermodel Bar Refaeli, better known for her relationship with Leonardo DiCaprio has just signed on with the clothing brand Hurley.

"Hurley does everything with a lot of genuine heart," Bar said, "and I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless. Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go."

The 23-year-old Israel-born globetrotter will bring her experience, enthusiasm and charisma to initiatives and events for which she and Hurley share a passion, as well as star in the Young Contemporary campaigns.  Keep your eyes open for her in her Hurley gear the next time she"s out with Leo at DUNE.