Go HERE for more photos by Sebastian Slayter and tag yourself and your friends!

On Saturday evening Guest of a Guest teamed up with Banzai Burger to host a summer kick off party. Guests sipped on complimentary Heineken and Russian Standard Vodka, posed for photos in the Banzai Burger photo booth, and dined on burgers and fresh sushi as the sun set. PJ Monte spun for the Memorial Day weekend fete, accompanied by his French bulldog and number one sidekick, Rocco. More»

Memorial Day Weekend is finally here -- and that means it's time to figure out where the parties are in the Hamptons and the city this weekend! As always, we have made a list of the events that will kickoff your summer 2012 on the right note. Make sure to check out our Calendar Page and follow us on Twitter as well! More»

Go HERE for more photos from Brandon Fuller and tag yourself and your friends!

A Coachella pool party is about a lot more than just perfect weather. With the live music and top-flight DJ's, bountiful food and drink, and VIP guest lists, it's practically a miniature festival in itself, which is why we'll be bringing you wall-to-wall coverage and exclusive photos from all of the weekend's top private events. First up, Friday afternoon's Hard Rock Music Mansion pool party. More»

There are many factors that go into selecting an alcoholic beverage. Taste, and price are usually two of the most important, but the overall image of that alcohol is what really gets someone to commit to it. Advertisers spend millions a year trying to convey a specific message about their product, and what it represents. Unfortunately many ad campaigns for alcoholic beverages fail miserably, and leave viewers shaking their heads. However, there have been a few commercials over the years that portray the ideal image, while simultaneously capturing the audience. Let’s take a look at the top five liquor and beer commercials. More»

Has holiday shopping already put a strain on your budget? Don't worry, we've got you covered! Check out our top picks for the city's best free concerts, and more importantly free booze events during the month of December.
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Go HERE for more photos by Benjamin Gustafsson, and tag yourself and your friends!

Last night GroupMe, the essential group messaging app, celebrated its one year anniversary and release of version 3.0 with a party at the Hudson Hotel's Good Units. The bash featured live music by Start Making Sense and free Heinekens for all. More»

Forget a heatwave, the events in NYC were in full swing last night in NYC.  Aren't they always anyway? Adam Kimmel, Simon Doonan and Leelee Sobieski celebrated at Barney's exclusive Secret Studio, Vampire Weekend helped celebrate Oyster.com's Oyster Shots, GLAMOUR celebrated its Heidi Klum issue while VICE celebrated its Scratch & Sniff issue. Last night's parties were feeling hot-hot! More»

Go HERE for more pictures by Omar Leslie, and tag yourself and your friends!

Gunbar Wednesdays gets off on the right foot with help from BlackBook Magazine. The new Meatpacking hot-spot is new to the faux dive bar scene but is becoming a favorite among plenty of sceney New Yorkers.

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