[All photos by BILLY FARRELL for PMc]

Yesterday the Cinema Society along with Brooks Brothers & Cotton decicated a whole night to the highly anticipated Sundance movie, 500 Days of Summer. A screening was held at the Tribeca Grand hotel and it was followed by a party at sister hotel, Soho Grand. The night saw guests such as Leighton Meester, Anna Wintour, Hilary Rhoda, Rachel Roy, Kelsey Grammer, among others, enjoyed the breezy NYC evening as we all hope for at least 500 more days of REAL summer.

[All photos by CHANCE YEH for PMc]

Last night at the Downtown Armory, Miss Paris Hilton made quite an impression. She managed to pose with at least half of the 2009 FIFI Awards guest list. The FIFI Awards are called ‘the Oscars of the fragrance world.’ The Fragrance Foundation celebrates and awards the fragrance world once a year. So perhaps Paris so this as a chance to promote herself many fragrance products. More»

Scent of a Woman (or Four) Last evening Bloomingdale’s was merrier than most of us were for Coldplay’s sold-out Madison Square Garden concert as they introduced the new Estée Lauder fragrance Sensuous. Reaching for the buzz effect, it gathered a frenzy of cameras, four leggy beauties, and a crowd of sweaty shoppers who had been deprived of the celeb-watching high resulting in a short-lived event that lacked cri de coeur.

Following a $75 purchase of the perfume that my mother would alarmingly push away, I reached the hot zone where I was rushed in front of the table and gone in 6 seconds. Long enough to say hello to Gwyneth [Paltrow]– who replied with a sweet smile– catch a glimpse of Hilary Rhoda’s fuzzy dark mustache (although still beautiful), peek into the eyes of Carolyn Murphy and nothing from Elizabeth Hurley, I was out of there quicker than a sneeze escaping your nose.

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