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This weekend, Hurley graced what Kris Jenner once told her 1/4 Armenian grandson was "his homeland", otherwise known as Glendale, for a holiday collection sale. Despite this less than ideal climate for shopping, the event was a success and we think we know why. See how the pop-up phenomenon, ironic hipster brands, cream puffs and alcohol were the keys to Hurley's fruitful stop in Glendale. More»

From: hamptons.guestofaguest.com

Victoria Secret Supermodel Bar Rafaeli, better known for her relationship with Leonardo DiCaprio has just signed on with the clothing brand Hurley.

"Hurley does everything with a lot of genuine heart," Bar said, "and I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless. Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go."

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