[All photos by Billy Farrell for PMc]. Last night, Peter Davis, Patrick McMullan, and Olivia Palermo hosted noteworthy fashion editors and media elite for Minnie Mortimer’s Spring 2010 collection at new East Side Social Club. More»

Go HERE for more photos by Josh Wong, and tag yourself and your friends!

How often do you take your keyboard out dancing? Probably not often enough. The girls at left are so thrilled with their new pink keyboards, they took them out to Kiss N’Fly to celebrate. More»

Go HERE for more photos by Keith Lew, HERE for photos by Dylan Armajani, and HERE for photos by JT White, and tag yourself and your friends!

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We rebuilt our site, one block at a time, and launched our re-design. Last night, friends of Guest of a Guest helped us celebrate… More»

[Robert Fowler III gets some Birthday loving from Simon van Kempen] The always stylish Robert Fowler, boy-about-everywhere (oh yeah, and I guess he works at John Varvatos when he’s not out partying), threw everyone for a loop by having a “NO List… NO Line… NO Theme…” super casual 26th Birthday… And by super casual we mean a open bar packed with a roster of NYC’s socials, fashion plates, and reality-stars that is More»

[All photos by BEN GABBE for PMc]. Alex McCord hostessed the launch of the new Second Time Around Upper East Side location, yesterday. With husband Simon van Kempen in tow, she welcomed fellow NY Housewives Bethenny Frankel, Ramona Singer and Kelly Killoren Bensimon to browse the upscale resale racks, as well as Susan Shin, Nick Dietz, Anisha Lakhani, Tia Walker and Jared Clark. More»

[Scott Buccheit gets some help blowing out his Birthday candles from Chau Ngo] In the Fred Perry VIP room at the private ping-pong SPiN nightclub this past Friday, Scott Buccheit celebrated another stylish Birthday, hosted by Gillian Hearst Simonds and longtime love Naeem Delbridge. More»

Yesterday, Ron Frasch and Glenda Bailey hosted a book party in honor of Hutton Wilkinson and his new work, “More is More: Tony Duquette,” at Saks Fifth Avenue. Hamish Bowles, Tory Burch, Amy Fine Collins, Glenda Bailey, Pamela Fiori, Jared Clark and Anne Caruso showed in support of the author, a designer who worked under the subject of his book for five years as first an apprentice and then an assistant designer. The pages are a second volume for the president of Tony Duquette, Inc., and detail the late American creative’s elaborate, ornamental works including sculpture, jewelry, gardens, film sets and interiors. More»

[All photos by JP PULLOS for PMc]. The Plaza Hotel’s Terrace Foyer played host to the Rosenthal USA concept store launch, last night. In collaboration with Warren-Tricomi, the luxury home accessory brand celebrated its new shopping stop to a well-heeled crowd including Baroness von Zadora-Gerlof, Vivienne Tam, Nick Dietz, Tatianna Platt, Campion Platt, Anisha Lakhani, Peter Davis, Liliana Cavendish, Keith Lissner, Alexandra Lebenthal, Douglas Marshall, Jared Clark, and many more… More»

[All photos by Billy Ferrel for PMc]

There’s nothing better than escaping the city streets come summertime for rooftop fun in the sun and the weather could not have been more perfect Tuesday night for jewelry designer David Yurman’s annual Summer Rooftop Celebration in Tribeca. The guest list included a who’s who from the New York City social, fashion, media, and arts scene including Ben Watts, Derek Blasberg, Arlenis Sosa, Kelly Killoren Bensimon, Byrdie Bell, Lyle Maltz, Kristian Laliberte, Couri Haye, Jared Clark, Robert Fowler, Nick Dietz, Jeremy Kost, Jason Binn, and the party’s true VIPs, David’s family wife Sybil, son Evan, and granddaughter Cody. More photos below… More»

[Genevieve Jones, Zac Posen. All photos by DAVID X PRUTTING for PMc]

That’s designer Genevieve Jones on the left, looking sweet upon the seat of a bicycle built for the very, very rich. Designers and socialites gathered at the Fendi Store on Fifth Ave last night to drool over the new Fendi Bicycle. Zac Posen, Kat De Luna, Fabiola Beracasa,and Arden Wohl are just a few of the guests who enjoyed cocktails and canapes, courtesy of Fendi and Vogue.

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[Annie Churchill, Tana Chung, Erin Fetherston. Photo by ZACH HYMAN for PMc].

Go HERE for more photos by JOSHUA WONG and TAG YOURSELF and YOUR FRIENDS!

Last night, the King of Greene Street hosted the debut of the Tana Jewelry Collection. Creator Tana Chung displayed her distinctive design work to buyers and browsers including Erin Fetherston, Maggie Rizer, Alex McCord, Simon van Kempen, Kristian Laliberte, Miguelina Gambaccini, Annie Churchill, Emma Snowdon-Jones, Melissa Foss, Susan Shin,  Carter Cramer, Robert Fowler, Alexis Bryan, Jared Clark, Cena Jackson, Anisha Lakhani, Tamsin Lonsdale, Lara Meiland Shaw, Nick Raynes and Tia Walker; the crowd clearly a worthy rival to the beauty of the jewelry pieces showing.

More photos below… More»