[Cecilia Bonstrom. All photos by NEIL RASMUS for PMc]

The popular French clothing brand, Zadig & Voltaire first came to the states on the west coast and now it’s open for business in the Big Apple.  Zadig & Voltaire designer Cecilia Bonstrom celebrates the opening of the Little West 12th Street location with friends and local fashionistas including Christian Siriano, actress Alexis Bledel, Jessica Hart, DJ Nick Cohen, designers Patricia Field and Thierry Gillier and professional race car driver Jeff Gordon. 

More story and photos from this event below… More»

[Photo via Garth Vaughan]

Four-time NASCAR Cup Series champion and three-time Daytona 500 winner Jeff Gordon takes a spin with his wife Ingrid and two-year-old daughter Ella. February 9, 2009 on the Magic Carpets of Aladdin attraction at the Magic Kingdom in Lake Buena Vista, Fla.  Gordon visited the Walt Disney World theme parks the week leading up to the 51st running of the Daytona 500.

Go HERE and HERE for many more photos by J.Lingo and remember to TAG YOURSELF in the Gallery!

Last Thursday, NASCAR hosted a salute to the 2008 SPRINT Cup Series Champion, Jimmie Johnson, at Marquee.  Drivers Brian Vickers, Clint Bowyer, Denny Hamlin, Greg Biffle, Jeff Gordon, and Kyle Busch, their crew chiefs and car owners, as well as celebrity NASCAR fans like Alessandra Ambrosio, #1 Single Jules Kirby and BF Paul Johnson Calderone, Ami Otten, Aubrey O’Day, Gavin DeGraw, Greg Germann, Ingrid Vandebosch, Lindsay Lohan and Sam Ronson, Matt Servitto, Rashad McCants (NJ Nets), and Ricki Lake to salute Johnson’s winning season while enjoying music by DJ AM.

More photos below:

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[photo from NY Mag]

…So claims Richie Akiva, owner of Butter with partner Scott Sartiano, to NY Mag.  1OAK is set to open on October 19th at 453 West 17th street and Richie isn’t talking…at least about the new club which he “really wants to be a surprise”.  One thing he is talking about is his diet, though even that comes off sounding too cool for us.  Here are some of our takes from the interview:

-Richie starves himself for the Jewish holidays, and has since he was a baby.  This includes not even allowing himself water or a face wash for 24 hours.

-His favorite cereals are Apple Jacks and Frosted Mini Wheats.

-He eats at either Butter, Bar Pitti, Da Silvano, or Cipriani for lunch everyday.

-Sundays are his “wifey days”…“Sunday I don’t do anything except hang out with my girlfriend at the time, whoever that may be. I call that day ‘wifey day.’” Um…cute?

-Number of times he “name dropped” during his interview about his “DIET”=

1.) Wednesday, September 19th: “I didn’t eat dinner. I had a big party for Puffy’s fragrance launch at a townhouse — basically a mansion — on 67th Street and Madison.” (One)

2.) Tuesday, September 18th: “I had dinner at the Waverly Inn with my partner Scott Sartiano…. I’m always with interesting people. The other day I was with Scott and his girlfriend, Jamie Lynn-Sigler. Then I was with Puff one night at dinner at the Gramercy.” (Two, Three, Four-for mentioning the Wavery Inn and the Gramercy in the same day)

3.) Monday, September 17th: “I had dinner at Butter with Diana Ross’s son Evan Ross, and a bunch of my friends and a couple of big model girls…Monday nights are rocking stronger than ever. We had Terrence Howard, Kimora Lee, Russell Simmons, and a whole bunch of race-car drivers like Jeff Gordon and Edie Irvine and Jimmy Johnson. Cuba Gooding Jr. was there. They come up to my table and say hi.” (8 count them, 8 name drops, plus one for the models, brings total to 13).

4.) Saturday, September 15: “…then I went to Nobu…That’s like a family place for me.  One of my best friends is Robert De Niro’s son, so I’ve been going there since the day it opened. They take care of me very well there.

Total Name Drops: 14 (This has to be a record for “The New York Diet” piece the magazine runs).

For the full interview on Richie’s hip eating habits go here.

We’re pretty sure it’s going to take a lot more than one new club opening to “change new york’s nightlife”, but we are hoping that Richie surprises us all and proves our doubts wrong.