Jogo by Pooneh

All posts related to Jogo by Pooneh on Guest of a Guest for Jogo by Pooneh.

Go HERE for More Photos and Tag Yourself and Your Friends!

Bridgehampton got a burst of exotic color and samba with the opening of the much anticipated Jogo by Pooneh boutique boutique which is fast becoming the de rigueur stop-in for chic Hamptonites and visitors alike. Browsing to the upbeat bossa nova and samba beats, guests found themselves no longer on Main Street Bridgehampton but rather a tropical paradise. More»

[Adelina Wong Ettelson, Alina Cho, Rory Hermelee, Gigi Stone.Photo by JONATHAN ZIEGLER for PMc] Headed to the altar, ladies? Just kidding, but these girls do look wedding-ready in their pristine white dresses. We're always for the perfect white summer dress so getting four great ones in a row is even better. The best part lies in the variety with the necklines. Whether you're the type of girl who likes strapless, one-shoulder, halter, and wants to keep it more traditional, these women covered all the bases... More»

[Photo by Adriel Reboh for PMc]

Hey bros, are you at the Alzheimer's Association Rita Hayworth Gala or on a beach vacation in Hawaii? These two look ready for a luau in their bright white pants and loudly patterned shirts. Our favorite part is how perfectly matched their shoes are to the colors in their tops though. If this was a contest, we'd have to give it to the guy on the left. His shirt could practically be an advertisement for a tropical drink. So did they mistake the charity event for a limbo contest? Or were they just adding a little flair to the night's event? Either way, we're sure it's always more fun with your bro by your side.

-----

[DJ TygerLily] It's not that often you get to see a female DJ working the turn tables in New York City, but the Hamptons nightlife scene is all about the lady-spinners taking over parties and clubs throughout the East End. Music vixen DJ TygerLily was tearing up the party with more than just her music as she provided the beats for the Social Life Estate party this past Saturday. What makes her stand apart from other female DJs we are used to, such as Alexandra Richards or Mia Moretti, is her sexy outfit and headphones. Dressed in a white ruffle layered tank top and pink ribbed skirt her jewel studded headphones completed her tiger-licious look.

[Photo by ADRIEL REBOH for PMc] Looks like they share more than a common name - they share a sense of style as well. Hot couple Lauren Bush and David Lauren (we have a feeling if these two hear wedding bells she'll be keeping her sur-name) attended the All-American Series event with Bruce Weber and Nan Bush, celebrated by Bob Colacello, over this past weekend, in the true American spirit expected at a Ralph Lauren event. Seeing Lauren Bush wearing a FEED bag is nothing new (Bush is an avid support of Feed The Children) as she brings one basically everywhere she goes, but matched with her boyfriend's denim button-down with a red, white, and blue arm-patch, and an American flag back drop, they look almost too good to be true. The fresh-faced, All-American couple gets our approval for not only their style but their patriotic and charitable twists. We're sure Ralph would be proud. Full coverage of this event coming soon...

[Photo by STEVEN EKEROVICH] These two decided to wear opposite colors to the Catherine Malandrino Cancer 101 Event hosted by Royal Pains' Reshma Shetty last past weekend. The main thing their outfits had in common is that they are both from the Spring/Summer 09 Catherine Malandrino collection - a recurrent theme for the majority of the women attending the party. Both ladies look fit for a black tie cocktail party or a black and white fete. While one decided to wear her summer whites, head to toe, including a pair of white strappy sandals with a wooden heel, her friend decided to go with classic black, with coordinating black, open-toed shoes. More»

These festive jokesters were spotted at Day & Night on July 4th having a grand ol' time. To make their costumes even better, several of them were also wearing fake white beards. This picture led to some creative inspiration behind a remix of the Yankee Doodle song, lyrics below: More»

[Photo by Rob Rich] While growing up, it is not often that your mother let's you dress yourself. However, when that day finally comes, it is like a dream come true. These two little ladies chose to dress up as their favorite Disney Princess, Ariel from the Little Mermaid while at The Surf Lodge. It is a shame that it is only socially acceptable to play character dress up as a child, because these two girls must have had a blast on Sunday...

- More»

[Knicks' player Chris Duhon with his mother, Vivian Harper]

Some people left matching outfits behind with Crayolas back in Elementary school, but Chris Duhon and his mom were re-starting the trend at the Hamptons Golf Classic dinner held at Savanna's on Sunday night. Kicking it old school, they sported tops of varying coral shades over white pants for the night's cocktail and dinner festivities. Chris choose a sweater, but his mom, Vivian Harper, jazzed it up a bit with a collar-style halter with some decoration along the top. Not that Chris Duhon ever has trouble standing out in a crowd, but this certainly helped. With the whole family there for him as well as the Stand Tall Foundation, his charity the Hamptons Golf Classic is supporting this year, it's no wonder they were looking so festive.

We loved how this 80s inspired throwback stood out in the much more conservative crowd at Bethenny Frankel's book signing on Wednesday night. Her bright make-up and "Like A Virgin" flared skirt and pearls had us glad that we could spot her from across the room thanks to her towering heels. But as we were poring over our pictures this morning, what really got to us was the one black glove look she sported that night, made popular in the 80s by none other than the King of Pop himself, the now deceased Michael Jackson. We're sure she's high on his list of those mourning his death today, as are we.

[Pooneh, Sal Strazullo, Tracy Stern. All photos by CHANCE YEH for PMc] June 24th, the Parker Store on Madison Avenue welcomed one of their newest additions, Jogo by Pooneh. Jogo by Pooneh is a new beach and lifestyle collection that features brightly colored bathing suits, flip flops, bags, and rope handled beach totes all designed by Pooneh herself. If you are going to be in Southampton this weekend and are looking for some bikinis and booze, a second launch of Jogo by Pooneh will be held at Day & Night Beach Club on June 27th. More»