Jules Kirby is not just your average jet-setting international socialite. Rather than dazzling the benefit circle, Jules is more likely to be found on the beach surfing or diving in exotic destinations ranging from Thailand to St. Barths. This spring she added to her list of accolades and opened a boutique, Jolika, in Belle-ile-en-Mer, France - an island off the coast of Normandy where she’s called home since March 2007. I recently connected with Jules in France via Skype to get the dish on Jolika, her move back to NYC, and how France has been treating her.

What was your inspiration for opening Jolika?
I love to shop. I love nature. It keeps me very busy, and out of trouble.

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