[All photos by Jimi Celeste for PMc]. Jonathan Ames, Simon Doonan and Garrison Keillor were among the headliners at The Annual Moth Ball Gala last night, held at Capitale NYC. More»

[Katrina Bowden shops the racks at the 6th Annual Lucky Shops] Although the Hamptons’ coveted Super Saturday shopping extravangaza only comes once a year, Lucky Shops is Manhattan’s next best thing. And the shopping magazine’s 6th annual event only solidified that statement, as designers’ set-up elaborate spreads of their merchandise, all up to 75% off for fashion fanatics. More»

Go HERE for more photos by BEN DIEBERT, and TAG YOURSELF and YOUR FRIENDS!

Fred Flare and Jonathan Adler hosted a charity brunch early on Saturday morning at EAT in Brooklyn. The bespectacled duo made great hosts, making toasts in which they spoke about God’s Love We Deliver, the charity which benefited from the event. All attendees (including actress Parker Posey) received a Fred Flare gift certificate, and guests were invited to head over to the Fred Flare store immediately proceeding the brunch. More»

[All photos by NEIL RASMUS for PMc]. Last night, Hearst Magazines launched their “Designer Visions: Cinema Style” series at the SoHo Mews. Cathie Black, Joyce Varvatos, Ann Dexter Jones, Thom Filicia, Jonathan Adler, Sela Ward, Kipton Cronkite, Andrew Saffir and Daniel Benedict mingled in and out of the beautiful commissioned designer decorated rooms, each representing a selected iconic film. More»

• The jewelry line that Marisa Brown Noel started with “some partners”, TRE, will be in the windows of Bendel’s this week [NYMag]

• Need help figuring out what to order at Shake Shack? The new Hunch website will give you suggestions [Observer]

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[Ben Dollar, Scott Tegethoff, Jerimiah Evarts, Chris Poore. Photo by Adriel Reboh for PMc] From hamptons.guestofaguest.com: Whimsy Farm, the private home of Martin and Mary Puris in Sagaponack played host for the ninth annual Midsummer Night Drinks event. Cocktails were sipped beneath umbrellas as guests arrived to the benefit for God’s Love We Deliver, a New York City non-profit organization providing nutritional counseling and meals to people living with life-altering illnesses like HIV/AIDS, cancer, and Alzheimer’s. MORE >>>

[Brian Wolk, Cornelia Guest, John Demsey, Jamie Isaia, Claude Morais. Photos by ZACH HYMAN for PMc]

Last night, designers Brian Wolk and Claude Morais (of Ruffian), celebrated the release of their latest peice of work together, a coffee-table book titled Ruffian: Inside Out. Co-written with Style.com’s Nicole Phelps, the book is an inside look at the work behind creating a succesful fashion line; from sketches on the drawing pad, to NYC runway shows. Last night’s official launch party brought out friends like…. More»

[Jonathan Adler, Simon Doonan, James Gager, Richard Ferretti. All photos by DAVID X PRUTTING for PMc]

There may have been no brand more perfect than the very sexy make-up company M.A.C to have thrown an opening party and dinner for Miles Aldridge’s “Pictures for Photographs” exhibit last night. The company, and James Gager who serves as SVP, Creative Director, got a gaggle of art fanatics and New York socials together to worship at the altar that is Miles Aldridge. More»

[All photos by CHANCE YEH for PMc]

Last night at the Downtown Armory, Miss Paris Hilton made quite an impression. She managed to pose with at least half of the 2009 FIFI Awards guest list. The FIFI Awards are called ‘the Oscars of the fragrance world.’ The Fragrance Foundation celebrates and awards the fragrance world once a year. So perhaps Paris so this as a chance to promote herself many fragrance products. More»

Go HERE for more by SEANA CAVANAGH and TAG YOURSELF and YOUR FRIENDS!

On Monday April 27, 2009 El Museo’s Gala Chairman Yaz and Valentín Hernández and Isabel and Ruben Toledo hosted El Museo’s Pre Gala cocktail party at Mauboussin to announce plans for the upcoming El Museo Gala ‘09. From six o’clock until eight o’clock guests were invited to cocktails and Mother’s day shopping at the renowned French jeweler Mauboussin, which recently opened its first flagship store in the United States. Designed by the Rockwell Group, guests mingled, and sipped on cocktails as they shopped throughout the five floors of the boutique showcasing Mauboussin’s full range of jewelry, watches and accessories. More»

The start of summer is finally here, which means more skin, more parties, and a lot more SAMPLE sales! This season there are plenty of these wonderful little money savers around the “Big Apple” to keep us looking our best- with designer labels ranging anywhere from Adidas to Noir. So go ahead and take the chance to show off your new gorgeous Chanel purse that you paid only $200 for.

Here are a few of my top choices for this week:

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