[Alexandra Richards at the Surf Lodge] via hamptons.guestofaguest.com:

Last weekend, Mabyelline and Garnier opened up a pop-up “Surf Salon” in Montauk, complete with a make-up artist and hair stylist to create the perfect surfer chic looks for guests like Alexandra Richards, Dani Stahl, and Kat DeLuna. The primping took place on the deck outside of The Surf Lodge, where DJ Francesco Civetta was spinning later that evening. MORE>>>

[Genevieve Jones, Zac Posen. All photos by DAVID X PRUTTING for PMc]

That’s designer Genevieve Jones on the left, looking sweet upon the seat of a bicycle built for the very, very rich. Designers and socialites gathered at the Fendi Store on Fifth Ave last night to drool over the new Fendi Bicycle. Zac Posen, Kat De Luna, Fabiola Beracasa,and Arden Wohl are just a few of the guests who enjoyed cocktails and canapes, courtesy of Fendi and Vogue.

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[Kat Deluna. All pictures by CLINT SPAULDING for PMc] For the product launch of Maybelline’s Color Sensational Lipcolor at The Glass House in New York, stars, socialites, and make-up junkies tried out the new colors and some cocktails to boot last night. On top of the new product revealed for the first time, party-goers got to see some unique fashions, like Byrdie Bell’s party outfit, advertised on her Twitter account: More»

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Last night I attended the Conde Nast Traveler Hot List party. The event was held at the new mega restaurant Pranna in midtown. I was joined by my partners in crime Lydia Hearst, Ryan Brown and Naeem Delbridge. We arrived, did the step and repeat. Well, Lydia did the step and repeat while we tried to make her laugh and goof up during the endless interviews and some of the inane questions. “Do you think birds are a threat to humanity?” I kid you not. More»