Lauren Conrad got a lot of flak for the high prices of her first clothing line. Well, now the former-star of The Hills has swapped Bloomingdales for Kohls, and just launched a newer, more affordable line. The prices range from $20-$60, and the clothes range from definitely fugly to possibly cute. Lo Bosworth was there to support her budding designer friend, as were both Whitney Port and Roxy Olin, who must have flown out from New York for the occasion. Do we sense a crossover episode of The City and The Hills? More»

[Richie Rich and Traver Rains]

Last night, Kiss and Fly hosted the first event in their space that we actually care about reporting on. The Heatherette M.A.C line that we've been anxiously anticipating was debuted by founders Richie Rich and Traver Rains (shown above), with a performance by Teyana Taylor. Richie Rich has stated that this is his favorite thing they have done with the line yet, and that he wouldn't mind hitting the mass markets ala Kohl's or JC Penny's so that ever Tom, Dick, and Harry will have the chance to emulate their style. The club kid also has a new record, Celebutante, debuting July 1st, that features Madonna, Fergie, and Mika."It's a fashion record you can wear." he claims. Can.not.wait.

[Heatherette's Makeup Line]
[Richie Rich Rocks Our World]
[The New Kiss And Fly]