launch party

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Last night Pharrell hosted the NYC launch of his new drink, Qream, a sweet liqueur created specifically with the ladies in mind. A week after the LA Launch the NY event brought out Jay-Z, Russel Simmons, Q-Tip, Swizz Beatz, and DJ Khaled, at an amazing venue inside the NY library, but it also had it's downfalls.

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Swizz Beatz brought out the big guns for the launch of his new Reebok campaign at the "Reethym Of Lite" event held at Espace. The celebrities came out in hoards to show support and Swizz grabbed the reigns as he anchored the whole event and made sure there wasn't a single second of down time.

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Go HERE for more photos by Stephen Smith, and tag yourself and your friends!

Wednesday nights MAY 13 FILMS launch took place in the SoHo home of Andrew Drexel Allen.  Guests, including  Georgina Chapman, Christiane Celle, Allie Rizzo and Rachel Heller enjoyed screenings of the films Desert Dancer.

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Go HERE for more photos from the night and tag yourself and your friends!

Last night, a crowd of young go-getters gathered at the new W Hollywood Hotel to celebrate the launch of MyNines, the website that serves as a directory of all the sample sales happening in your area, as well as the brands they're selling.  The party was hosted at Station Hollywood, More»

Go here for more photos by Steven Ekerovich and tag yourself and your friends!
Yesterday at the Mimi So Studio on Fifth Avenue, Stefano Marcantonio Handbags launched their holiday season of exotic skin handbags and clutches. More»

[ZARA TEREZ, Photos by ANDREAS BRANCH for PMc] Zara Terez hosted a spectacular smash of a party for the launch of her new handbag line yesterday at SKY BAR in West Hollywood. Guests joining Zara Terez included Val Bloom, Lady Victoria Hervey, Eva La Rue, and Kristen Renton. The bags are a refreshing change of pace with their eye-dropping designs, including everything from extra pockets to exciting new textures and colors, both on the outside and the inside. More»