[Fiona Scarry, Camilla Al Fayed, Olympia Scarry. Photos via ASW]

ASW’s ASMALLMAGAZINE is up and running. And, with their presentation of the top NYC Socials last issue, they had to have a counterpart for our sister city, London.  Not an ASW member?  No worries, read below from their “Village People: Field Guide to London’s Ladies-About-Town“:

“Londoners will often describe their city as a collection of villages, each as different from each other as are London’s various social scenes. In Camden, for example, the music scene reigns supreme, whilst a day in Shoreditch is as good as any fashion show. The Hills (Notting and Primrose) are both meccas for yummy mummies, but the former is glossy and groomed, to the latter’s artfully dishevelled reformed rocker. Each village has a leader of course – the public persona that typifies the village in style and personality. Here’s our guide on matching the face to each place.”

Kate Moss

Place: Primrose Hill
Neighbours: Sadie Frost, Pearl Lowe, Davinia Taylor, Alice Sykes
Origin: The modeling or music world. This girl’s a semi-reformed rocker merging a heady social life with virtuous macrobiotic existence.
Style Stakes: Stylist friends rustle up ingenious vintage finds from 80s YSL to original Biba.
Arm candy: A guy who can wear skinnier jeans than her – some musical prowess also required. Kate’s current partner in crime is Jamie Hince of The Kills.

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