The trend of models being something other than wealthy, mute clothes hangers is established enough to have spawned a PR agency aimed squarely at the fashion-turned-entertainer crowd. And there’s no one better to launch it than soon-to-be Mr. Marc Jacobs, Lorenzo Martone. More»

Last night, Marc Jacobs and Daphne Guinness hosted a party in honor of NARS Cosmetic’s 15th anniversary, which coincides with the publication of Francois Nars’ newest book, “15 x 15″, a collection of photographs taken by the make-up mogul himself. Jacobs and Guinness both appear in the book, along with Olivier Theyskens and Amanda Lepore, who both attended the event. More»

[All photos by JOE SCHILDHORN for PMc].

Last night, the hottest room in the city played host to its hottest guests. The Boom Boom Room was booming last night. It was (yet another) celebration of the DVD release of VALENTINO: The Last Emperor, but let’s be honest, it was really just a chance to dance next to Madonna. Hosted by Giancarlo Giammetti, Director Matthew Tyrnauer, and Jesus Luz, it was the party to see and be seen at. Read who stopped by below… More»

[All photos by CHANCE YEH for PMc]. Yesterday evening, the Accessories Council held their annual ACE Awards at Cipriani 42nd Street. Agyness Deyn, Glenda Bailey, Betsey Johnson, Christian Siriano, Lady GaGa, Mickey Boardman, Molly Sims, Diane von Furstenberg, Lorenzo Martone and Marc Jacobs (wearing his signature kilt) dined while this year’s honorees accepted distinction.

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Go HERE for more pictures by DYLAN ARMAJANI and TAG YOURSELF and YOUR FRIENDS….

Marc Jacobs and Patti Smith were honored last night as part of Pratt’s Legends 2009 Benefit, held in the penthouse of 7 World Trade Center. The evening started with a cocktail hour, during which guests mingled and enjoyed the stunning 360 degree views. The cocktail hour was followed by a dinner and awards ceremony. More»

[Claude Morais, Anne Koch. All photos by MAX RAPP for PMc] The designers behind Ruffian, a ready-to-wear label known for its’ Victorian-inspired vintage feel, are going mainstream with a debut collection at Anthropologie. Brian Wolk and Claude Morais launched their Mise en Scene collection Thursday night at the Rockefeller Center flagship store with an eclectically stylish bunch including Lorenzo Martone, David Foote, and Anne Koch… More»

[Photos by DAVID X PRUTTING for PMc]

Go HERE for more photos by ADAM SCHNEIDER and TAG YOURSELF and YOUR FRIENDS!

With a host committee that looked like a who’s-who of socials, and DJs including Harley Viera-Newton, Paul Sevigny, and Cassie Coane, the Museum of Art and Design’s Paperball was ready to rock last night, with special hosts Rose McGowan, Coco Rocha, and Bryan Batt. The gala fundraiser of dancing and dining was held to honor the museum’s one year “paper” anniversary… More»

[Front row at Marc Jacobs. Photo by BILLY FARRELL for PMc] With what seems like hundreds of shows it’s hard to tell who the big players in town are. And it’s true - it does change a lot on a day to day basis. But to make sure you get the best coverage of the biggest names, we’re going to help you out a bit - because we don’t want you to be the last to know when everyone is gabbing around the water cooler about who took who’s front row seat, now do we?… More»

[All photos by PATRICK MCMULLAN for PMc]. Last night, one of the most anticipated afterparties of Fashion Week took over the Hiro Ballroom. Marc Jacobs (after showing up with a slew of body guards) brought Lady Gaga to celebrate another eclectic and successful show, demonstrating that the designer who has delivered everything from kilts to cameltoe is showing no signs of slowing down. WWD live tweeted the evening, which included Julia Restoin Roitfeld, Patrick McMullan, Janet Jackson, Lindsay Lohan, Lily Donaldson, Mickey Boardman, Lorenzo Martone, Lauren Santo Domingo and Perez Hilton, right after he spoke with Rachelle about his adventures in show hopping (check out the video, soon). More»

[All photos by NEIL RASMUS and PATRICK McMULLAN for PMc]. Patrick McMullan called it the biggest opening since Studio 54, and no wonder: Madonna, Courtney Love, Jude Law, Jon Bon Jovi, Lindsay Lohan, Calvin Klein and Rachel Zoe are just a few…a few!…of the big names from the music, fashion, and entertainment industries that gathered at the Standard Hotel Saturday night for the much anticipated opening of the Boom Boom Room. More»

[All photos by BILLY FARRELL for PMc]. Last night, guests gathered at the AMC Loews Lincoln Square Theatre for the Cinema Society and New Yorker hosted screening of “Beyond a Reasonable Doubt,” followed by an afterparty at the Empire Hotel. Prince Faisal Al Saud, Ivana Trump, Rachel Roy, Andrew Saffir, Carson Kressley, Johannes Huebl, Tim Morehouse, Fern Mallis, Lorenzo Martone and Princess Alexandra of Greece joined cast members Michael Douglas and Amber Tamblyn to see the noir remake. More»