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From H&M's contest for the next big designer to Beyonce's new t-shirt design for the Obama re-election campaign, to Mercedes-Benz Fashion Week including a Fashionable Mom Show, to Calvin Klein's rumored break with 21-year-old boyfriend, check out today's fashion files! More»

Michelle Williams cuts hair in memoriam to Heath; SJP wears a slinky on her head; Filene's Basement is dunzo; Vivienne Westwood joins Occupy London; Vanessa Hessler loses her job for being pro-Qaddafi; Karlie Kloss is FINALLY old enough to walk the Victoria Secret runway. All this and so much more in today's fashion files. More»

Louis Vuitton and Chanel put on the dreamiest shows of Paris fashion week, Carine Roitfeld threw a vampire ball, Vogue editors are taking a stand against Milan fashion week's new start date next fall, wearing make-up makes women seem more trust-worthy, and Racked gives us its top 38 stores for October! More»

It's time to figure out where the parties are tonight. Make sure to check out our Calendar Page and follow us on Twitter as well! More»

Who is Adam Shulman you ask? The low-key boyfriend of Anne Hathaway and 1st serious relationship for the actress after her scandalous relationship with Raffaello Follieri. Like the man before him, he has tapped into his vigilante side. Aside for her having a thing for guys with future criminal records, does she now like hipster guys?
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[Katrina Bowden shops the racks at the 6th Annual Lucky Shops] Although the Hamptons' coveted Super Saturday shopping extravangaza only comes once a year, Lucky Shops is Manhattan's next best thing. And the shopping magazine's 6th annual event only solidified that statement, as designers' set-up elaborate spreads of their merchandise, all up to 75% off for fashion fanatics. More»

Young Hollywood was out and swinging at the Madewell Fall 2009 Denim Tour with Lucky Magazine at Bar Marmont in West Hollywood. Lucky's covergirl Rachel Bilson was at the event sharing the love with fellow Robertson Boulevard regulars Lauren Conrad, Mandy Moore, Zoe-bot Joy Bryant, Jordana Brewster, Eliza Dushku, and the Office's (not to mention L.A. royalty) Rashida Jones... More»

[Marissa Mukavetz gets ready to dive into a burger. Photos by ANDREAS BRANCH for PMc]

Gilt FUSE and Lucky Magazine hosted a party in honor of Fox Searchlight's Post Grad. After showing the film at the Mann Chinese 6 Theater, the stars of the movie (Alexis Bledel, Vicky Jenson, Zach Gilford) and friends mingled around burgers and alcohol at the The Hollywood Roosevelt Hotel. More photos below... More»

[Leighton Meester and Noemie Lenoir at 'Lucky Shops'. Photos by JONATHON ZIEGLER for PMc]

Lucky Magazine held its 5th annual sale, Lucky Shops, on Thursday at the Metropolitan Pavilion in Chelsea. The event is actually benefiting the charity Robin Hood, which funds effective programs that target poverty in NYC (which is fitting for the current economic state). The event runs through the 8th and the first night brought out Editor-in-Chief Kim France, Publisher Gina Sanders, Leighton Meester, Noemie Lenoir, Beverly Johnson, Alexandra Richards, Charlotte Ronson, Georgina Chapman, Whitney Thompson and more lovely It girls.

[Robin Hood's Gala Proves Recession Isn't As Bad As We Think]

More photos below:

Go HERE for more photos of this event by Max Flatow (And, if you see someone you know TAG them!)

This Monday, some of the city's most fashionable got together at one of the city's most fashionable venues to celebrate a book on, you guessed it, fashion. The Lucky Guide To Mastering Any Style by Kim France and Andrea Linett, is the long-anticipated follow-up to the best selling Lucky Shopping Manual. It traces 10 signature looks from Rock & Roll to Bohemian Bombshell to Mod, and the iconic women who did it best.