Go HERE for more photos by Kenneth Arcara, and be sure to tag yourself and your friends!

Last night, Lincoln MKS, along with Manhattan Magazine, held their 3rd annual To Live and Dine in New York City event. Held at Riverpark, the event was to celebrate Manhattan Magazine's Restaurant Issue and brought out some of the city's top chefs. More»

[Robin Thicke, Richard Martin, Paula Patton, Stephen Kong Photos by PATRICK MCMULLAN and CLINT SPAULDING for Patrick McMullan]

Manhattan Magazine, Modern Luxury Media's newest gem, celebrated the launch of their premiere issue Tuesday night with a packed house at the Rainbow Room. The main event of the private cocktail party was Grammy-winner and R&B heart throb Robin Thicke, who stole the evening with his sultry tunes. While Thicke won over the crowd, guests including his wife, actress Paula Patton, Celerie Kemble, Bronson van Wyck, and Julian Niccolini mingled with Editor-in Chief Richard Martin and publisher Stephen Kong.

More photos from this event below...

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[Like moths to a flame. Photo via Patrick McMullan]

Go HERE for more photos from this event by Ben Kaufman

Modern Luxury Media launched their newest publication "Manhattan Magazine" on Tuesday night amongst the tents at Bryant Park's Cellar Bar. This brand spanking new magazine caters to the interests and lifestyle of New York's finest and the September/October fashion and design special devotes over 100 pages to "uptown chic and downtown hip"...sounds like perfection, though hasn't this been done before?

These days, it is increasingly obvious that the only ones wacky enough to launch a print publication based around socialites in Manhattan, or any other area for that matter, must be ego-driven because, otherwise, it. just. don't. make. sense.  Back in June, the Post stated that:

"A new battle for New York is underway, as the well-financed Modern Luxury operation invades the city with a new magazine, to be called Manhattan. Richard Martin, who is currently the editor of Modern Luxury's recently launched Miami magazine, will be heading to New York to be the editor of Manhattan....The launch of Manhattan means that Modern Luxury's battle against Jason Binn, CEO of Niche Media, is going to intensify."

"A new battle for New York"?  What was the old one? Social Life versus Gotham?

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