Anonymous plans Louis Vuitton attack, James Franco shows some pit for Vogue Hommes International, Victoria Beckham is finally pregnant with a girl, Nelson Mandela designs couture and so much more! Check it out in today's fashion files! MORE>>>>

We know you always wanted to smell like a sweaty  tanning salon by spritzing on a little of "The Sitch," the cologne line from Jersey Shore's The Situation.  But, as the NY Post reports, The Plaza caught a malodorous  whiff when Mike "The Situation" Sorrentino tried to align with the hotel's luxury gym. More»

Richard Johnson's out as Editor at Page Six, so who's taking his place? She's blond, she's British, and she's stepping into some of the biggest shoes to fill in the history of the New York Press. Meet Emily Smith, your new Page Six Editor. More»

via guestofaguest.com So earlier this summer, we gave you our picks for the cross-genre, classics-and-bestsellers beach reading guide. Well, for the end of summer, here are a few additions on the other end of the spectrum: the sugary-sweet, mindless reads, best paired with a hangover and a beach umbrella. MORE>>

Melville, Updike, Franzen...Mortimer? Her tv show didn't work out so well, but now, Park Avenue Princess Tinsley Mortimer apparently has higher aspirations in mind. Rumor has it the socialite is penning a novel for Simon and Schuster. Woo boy, Tinz. More»

They've fled the Upper East Side in search of greener, grittier pastures, but they haven't completely forgotten their prep school roots. Meet the Neolites: Privileged girls who are re-inventing what it means to be a socialite. More»

Soho House, the members only club that helped gentrify the Meatpacking District, is trying to ungentrify itself. Management is giving "corporate" types who diluted the hangout's vaguely creative roots the boot! They're also opening a Berlin outpost (whaaaaa?) in a former Hitler Youth headquarters (double whaaaaa). More»

Just in time for Valentine's Day the New York Post has turned out its latest list of in-demand gentlemen. Fortunately for all you single ladies, not a single one is also featured in OUR list of top ten bachelors! More»