[Move over Ed Westwick, there's a new hot crew to follow around town. Photos by Billy Farrell for PMc].

This week, NYC has been burning up with Twilight: New Moon fever. Pretty much every female has been storming the Today Show and multiple screenings of the latest vampire series installment for a glimpse of the obsession-inspiring stars. The topic on everyone’s lips: Team Taylor or Team Edward? More»

[All photos by Billy Farrell for PMc]. Last night, Peter Davis, Patrick McMullan, and Olivia Palermo hosted noteworthy fashion editors and media elite for Minnie Mortimer’s Spring 2010 collection at new East Side Social Club. More»

[All photos by Joe Schildhorn for PMc]. Keanu Reeves, Julianne Moore, Blake Lively, and Robin Wright all attended The Cinema Society’s screening of their new movie, “The Private Lives Of Pippa Lee”. More»

[Katrina Bowden shops the racks at the 6th Annual Lucky Shops] Although the Hamptons’ coveted Super Saturday shopping extravangaza only comes once a year, Lucky Shops is Manhattan’s next best thing. And the shopping magazine’s 6th annual event only solidified that statement, as designers’ set-up elaborate spreads of their merchandise, all up to 75% off for fashion fanatics. More»

[All photos by BILLY FARRELL for PMc].

Last night, Tommy Hilfiger and The Cinema Society threw a party for the new movie “Precious” at the Crosby Street Hotel. This indie flick about an illiterate, overweight Harlem woman certainly has an unexpected fanbase in the hearts of New York Cities rich and fashionable elite. Among those who showed up for the screening and afterparty were Agyness Deyn, Amy Sacco, Carol Alt, Carson Kressley, Fern Mallis, General Colin Powell, Iman, Johannes Huebl and Olivia Palermo, newly-engaged Mamie Gummer, Patrick Demarchelier, Neel Shah, Quincy Jones, Rebecca Guinness, Terrence Howard, Sandra Bernhard, Fabiola Beracasa, Kyra Sedgwick, Alexandra Richards Lee Daniels and Gabourey Sidibe. More»

[All Photos by JONATHON ZIEGLER for PMc]. The Gossip Girl fan cult knows why to tune their TVs to the CW every Monday night. As much as the fabulous, tangled lives of the young upper east side glitterati is riveting, it has nothing on watching for the couture. Eric Daman is the inspired stylist behind the wardrobes of Blair Waldorf and Serena van der Woodsen and is sharing his expertise with the dedicated followers in his book “You Know You Want it: Style-Inspiration-Confidence“. More»

[All photos by JOE SCHILDHORN for PMc].

Last night, the hottest room in the city played host to its hottest guests. The Boom Boom Room was booming last night. It was (yet another) celebration of the DVD release of VALENTINO: The Last Emperor, but let’s be honest, it was really just a chance to dance next to Madonna. Hosted by Giancarlo Giammetti, Director Matthew Tyrnauer, and Jesus Luz, it was the party to see and be seen at. Read who stopped by below… More»

[All photos by CHANCE YEH for PMc].
Last night at Mr. Chow NYC, famous fans of the restaurant brand, including Mischa Barton, Olivia Palermo, Brooke Shields, and Hamish Bowles came out to celebrate it’s 30th Anniversary.  More»

[Bruce Hoeksema, Gwyneth Paltrow, Valentino Garavani, Alek Wek All photos by JOE SCHILDHORN for PMc].
Who says ex co-workers can’t stay friends? Last night, former Valentino president and VBH founder V. Bruce Hoeksema along with the lovely Gwyneth Paltrow hosted a cocktail party for “Valentino: The Last Emperor” and the movie’s namesake star.

More story and photos below… More»

[All photos by BILLY FARRELL for PMc].

Last night, Teen Vogue editor Amy Astley threw a party at Rose Bar for “The Teen Vogue Handbook: An Insider’s Guide To Careers In Fashion Today“. The party featured guests from the fashion world such as Chanel Iman, Vera Wang, Oliva Palermo, Rachel Roy, Patrick Demarchelier, and Helen Lee Schifter. Also there to represent the book’s target audience were various teenagers, although it seems pretty obvious that if you’re at a party with Vera Wang and Patrick Demarchelier, you don’t really need Teen Vogue to tell you how to break into the Fashion world. More photos below. More»

• The Standard Hotel’s new Highline Room opens. [Eater]

• Guy Ritchie admits he still loves Madonna, also that she’s “retarded.” [Esquire]

• Levi Johnston preps for his nude Playgirl shoot. [People]

• Olivia Palermo’s Canal Street scene on The City a fake. [Jezebel]

• Ellen Page to write and produce a comedy for HBO. [EOnline]

• Fashion Week: using sex to sell clothes? [WSJ]