[Jason Segel, Paul Rudd. All photos by BILLY FARRELL for PMc]

This year’s latest comedy to see is about nothing else but the love between a guy and his bro. I Love You Man, starring Paul Rudd, Jason Segel, and Rashida Jones follows a friendless real estate agent through a series of man-dates on a quest to find the perfect best friend. With the film coining phrases like “pop a squiznot” and “dude von dudenstein”, it’s “totes” guaranteed to bring the laughs. The Cinema Society and Svedka Vodka hosted the premiere and after party for the bro-mantic comedy at the Soho Grand Hotel Friday night with a long list of familiar movie-goers including Edward Norton, Becki Newton, Parker Posey, Charlotte Ronson, Steve Buscemi, Le Call, Moby, and Cinema Society founder Andrew Saffir.

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[Photos by CHANCE YEH and BEN GABBE for PMc]

Young and old alike partied together last night to celebrate the year’s best contributions to the world of design. The Target-sponsored Cooper-Hewitt National Design Awards Gala was attended by the likes of  Mayor Michael Bloomberg, Martha Stewart, and the team from Google Inc. Parker Posey must have taken into account the night’s design theme when she arrived arm in arm with designer Zac Posen. She stole the show in a Oscar worthy black dress and bright red lipstick. Isn’t it nice to have friends in fashion?

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